Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses. Own optimization and testing across paid search, YouTube, connected TV/TV and direct mail — continually reallocating budget based on Approvals and LTV:CAC signal, not just channel-level ROAS.

Manage our publisher channel, scaling and optimizing a portfolio of media partners to produce effective quality approvals. Build out Relay's paid social program, bringing your own point of view on where and how it can scale. Manage day-to-day relationships with Relay's advertising and media buying vendors.

Partner with the Brand team to build feedback loops on how creative and video assets are performing down-funnel, translating performance data into clear creative direction. Use SQL and Metabase daily to pull your own numbers, and work with data scientists on our marketing mix model to sanity-check attribution rather than taking reports at face value. Flex spend allocation and creative approach across Relay's dual acquisition motion — self-serve (PLG)



and sales-assisted — recognizing that a single playbook doesn't work for both.

You're SQL-fluent and treat attribution models (MTA, MMM, last-click) as inputs to question, not answers to accept at face value. Stage 1: A 30-minute Google Meet video call with a member of the Talent team Stage 2: A 60-minute Google Meet video call with the Director, Demand Generation Stage 3: A 60-minute live session with members of our Marketing team Stage 4: The annual salary range for this role is $117,000 - 143,000 CAD. For candidates who demonstrate full readiness for the defined scope of the role, the typical starting salary is $130,000 CAD.

For more information on our compensation philosophy and perks and benefits, visit our Candidate Hub. If you’re someone who takes initiative, is comfortable taking risks, and seeks input when needed, you’ll find the freedom here empowering. You're comfortable building from scratch, iterating as you go, and collaborating to shape the best path forward.

Relay exists to help them thrive -- and that mission has to resonate with you. We welcome diverse backgrounds and people who think critically, challenge the status quo, and want to help small businesses thrive. If you require accommodations at any stage of the hiring process, please reach out to your Talent Partner.

📌 Ecommerce & Performance Marketing Director (Toronto)
🏢 Doist
📍 Toronto