Founding Account Executive – Real Estate Development Vancouver | Field-Based | Full-Time Build the Future of Real Estate Development UNLOCKLAND is building an AI-native decision platform for real estate development. Our platform helps developers evaluate land opportunities, understand development potential, compare development scenarios and make faster, better-informed investment decisions. We are hiring one of our first commercial team members to build UNLOCKLAND’s presence across Metro Vancouver and help shape our expansion across North America.

This is a field-based, full-cycle enterprise sales role. You will develop the territory, self-source qualified pipeline, win paid pilots and convert successful pilots into long-term enterprise customers.

About the Role As a Founding Account Executive, you will own the complete sales cycle—from target-account development and relationship building through discovery, demonstration, commercial negotiation and close. You will spend significant time meeting real estate developers, homebuilders and industry leaders across Metro Vancouver. You will also build referral relationships with architects, planners, engineers, consultants and other trusted advisers within the local development ecosystem.

Working directly with the founders, you will help win our first local enterprise customers and turn what works into a repeatable go-to-market motion. What You’ll Do Build the Territory and Pipeline - Develop and execute a territory plan for Metro Vancouver.

- Identify and prioritize target accounts that fit our ideal customer profile.
- Self-source net-new pipeline through industry relationships, referrals, events, research and targeted outbound prospecting.
- Build relationships with developers, homebuilders and senior executives involved in land acquisition, development and investment decisions.
- Develop referral partnerships with architects, planners, engineers, cost consultants, brokers and other industry advisers.
- Represent UNLOCKLAND at UDI, NAIOP Vancouver, ULI BC, HAVAN and other relevant industry events.
- Map and multi-thread target accounts across champions, users, influencers and economic buyers. Own the Enterprise Sales Cycle - Lead consultative discovery with development executives and buying committees.
- Understand each customer’s land-acquisition, site-screening, feasibility and investment-decision workflows.
- Identify business pain, commercial impact, decision criteria, stakeholders and purchasing processes.




- Develop customer-specific value propositions and business cases.
- Deliver tailored product demonstrations connected to each customer’s priorities.
- Define paid-pilot scope, success criteria, stakeholders and conversion plans.
- Prepare commercial proposals and negotiate pricing and contract terms.
- Close paid pilots and convert successful pilots into annual enterprise subscriptions.
- Maintain disciplined CRM records, pipeline hygiene, next steps and forecasts. Help Build the Market - Bring structured customer feedback to the product and leadership teams.
- Identify recurring customer problems, objections and emerging opportunities.
- Contribute to our ICP, positioning, messaging and sales process.
- Help develop customer references, case studies and a repeatable North American sales playbook.

What Success Looks Like

Success will be measured by your ability to:

- Build trusted relationships across Metro Vancouver’s development industry.
- Generate consistent, qualified enterprise pipeline.
- Develop credible champions within target accounts.
- Win paid pilot customers.
- Convert pilots into annual enterprise contracts.
- Generate closed-won revenue and new annual recurring revenue.
- Maintain an accurate, evidence-based pipeline forecast.
- Establish strong local reference customers and case studies. We reward commercial outcomes—not superficial activity volume. Who We’re Looking For We are looking for someone who understands Metro Vancouver’s real estate development market and already has credibility within the local industry. You do not need to know everyone. However, you should recognize many of the region’s developers, homebuilders and development advisers, understand how local development decisions are made and know how to build trust with senior stakeholders.

Required Qualifications - 5+ years of relevant enterprise sales, business development or strategic account-management experience, or an equivalent record of performance.

- Demonstrated experience self-sourcing pipeline and winning net-new business.




- Ability to manage a full sales cycle from prospecting and discovery through negotiation and close.
- Strong face-to-face relationship-building and executive communication skills.
- Ability to sell consultatively and connect technology to measurable commercial outcomes.
- Comfortable working independently and building a territory from the ground up.
- Able to travel regularly for meetings and events throughout Metro Vancouver.
- Legally authorized to work in Canada.

Strongly

Preferred - Existing relationships within Metro Vancouver’s real estate development industry.

- Experience working with or selling to developers, homebuilders, architecture firms, planning consultancies or related organizations.
- Experience selling enterprise software, data platforms, technology or professional services.
- Experience leading paid pilots, proofs of concept or complex enterprise evaluations.
- Familiarity with land acquisition, development feasibility, planning, entitlement or real estate investment workflows.
- Experience working in an early-stage startup or opening a new territory. This role is unlikely to suit someone who depends primarily on inbound leads, prefers desk-based selling or requires an established brand and mature playbook to generate results.

Compensation Base Salary: CAD $110,000–$120,000 Target Variable Compensation: Approximately CAD $80,000–$85,000 at 100% quota attainment On-Target Earnings: Approximately CAD $190,000–$205,000 Additional Upside - Uncapped commission.

- Accelerators for performance above quota.
- Commission eligibility on paid pilot revenue and new enterprise subscription revenue, as defined in the compensation plan.
- Structured ramp with progressively increasing quota expectations.
- Stock options may be offered based on experience and role scope. Why Join UNLOCKLAND?
- Become one of our first commercial hires.
- Work directly with the founders and product leadership.
- Build a territory and enterprise customer base from the ground up.
- Introduce a current category of AI software to the real estate development industry.
- Build relationships with some of Canada’s leading developers.
- Influence product direction through direct customer insight.
- Help shape our North American go-to-market strategy. If you combine local industry credibility with the ability to open doors, uncover meaningful business problems and close enterprise business, we would like to hear from you.

📌 Founding Account Executive – Real Estate Development (Canada)
🏢 UNLOCKLAND
📍 Canada