Position Overview Senior leadership opportunity in White Rock with White Rock Volkswagen, part of Trotman Auto Group, recognized as one of Canada's Best Managed Companies.

What You Will Get Senior leadership role within a top BC automotive dealer group

Compensation: $150,000 to $400,000 per year earning potential

Medical, dental, and mental wellness benefits

RRSP program

Paid time off

Ongoing leadership development (NADA + internal programs)

Access to TAG University, Leadership Academy, and playbooks that drive performance

Shared services support (HR, recruiting, marketing, strategy, systems) so you can focus on execution

What Success Looks Like (Non Negotiable) Stabilize and elevate leadership: Build a strong, accountable leadership team across all departments. Strengthen and align high‑performing teams in Sales, Fixed Ops, and Finance. Address performance gaps quickly, coach or make changes. Eliminate silos between Sales and Service.

Drive revenue and profit: Hit and sustain OEM targets (new, used, CSI, fixed ops absorption). Improve gross margin without creating friction in the business. Tighten used inventory management (turn and aging).

Own the guest experience: Improve CSI through process, not shortcuts. Ensure consistent execution from showroom to service. Reduce complaints and escalations.

Build a culture that wins: Be awesome, add value, drive results, show love, build robust respectful teams, have fun, create a high‑energy environment,



own it. No excuses, full accountability. Lead by example and build high‑performing teams that deliver consistent results across the dealership.

Upgrade talent and retention: Make the right calls on people, quickly. Strengthen leadership at the department level. Reduce turnover in key roles (Sales, Advisors, Technicians). Build a solid bench and succession pipeline.

Qualifications 3+ years running a full dealership within an OEM dealer environment

Proven track record of building and leading high‑performing teams

Valid VSA license and in good standing with the VSA

Strong financial acumen (budgets, gross, cost control, P&L; ownership)

Deep understanding of variable and fixed operations

Strong decision‑making, including tough people decisions

Clear, direct communicator with executive presence

Schedule: Full time

Day‑to‑Day Responsibilities Set and drive performance targets across all departments

Oversee dealership operations end to end

Analyze financials and KPIs to identify opportunities

Lead and develop department managers and their teams

Manage escalated guest issues

Support hiring, onboarding, and talent development

Ensure compliance with OEM, regulatory, and safety standards

Compensation Time compensation: $150,000 – $400,000 per year.

Equal Opportunity Statement Trotman Auto Group is an equal‑opportunity employer.

📌 General Manager (Abbotsford)
🏢 Trotman Auto Group
📍 Abbotsford