A well-established Canadian manufacturer of packaged concrete, mortar, and cement products is searching for a General Manager. This company has a loyal customer base across 250+ independent retailers and is looking for a commercial leader and operator who can be on site in the Niagara region.

We are searching for a General Manager to lead the next chapter — someone who will drive revenue growth, build structure, and execute a 3–5 year plan designed to double the value of the business by 2031. Top-line growth is the primary engine: through deeper penetration of existing accounts, new channel development, and an expanded product suite.

Backed by a family office, the company has made significant capital investments in its facility and is well-positioned to grow — both through its current product line and by thinking creatively about what comes next.

What You’ll Do In your first 3 months:

- Be present — on site five days a week, visibly leading the team
- Assess the organization: people, processes, customers, contracts, supply chain, and production
- Build trust and raise the standard — earn credibility before you change things
- Identify the highest-leverage commercial and operational gaps and begin addressing them

By 6 months:

- Complete a thorough analysis of operations and commercial performance; begin executing on the gaps
- Partner with the board and ownership to build and finalize the 3–5 year strategic plan, with revenue targets at its core
- Establish clear KPIs, reporting cadence, and accountability structures across the business
- Drive early wins in customer retention, account growth, cost efficiency, and operational throughput

Ongoing:

- Own the P&L; — revenue, margins, cost structure, and EBITDA performance




- Lead topline growth — own the commercial agenda alongside or in place of the Director of Business Development: key accounts, pricing, channel expansion, and new product launches
- Lead and develop a close-knit team; upgrade talent where needed
- Evaluate and pursue growth opportunities: recent product lines, channel expansion, geographic reach, and partnerships
- Represent the business with key customers, suppliers, and stakeholders

Who You Are You are a commercially-driven operator — someone who has grown revenue and run a business, not just managed a plant. You understand what drives customers to buy and how to build lasting channel relationships. You are also comfortable on a production floor, capable of owning a P&L; end-to-end, and disciplined enough to build structure in an entrepreneurial environment.

Your background likely includes:

- A track record of growing revenue — through new customers, new channels, or new products
- 10–20 years of progressive sales, general management, or operations experience — ideally spanning both commercial and manufacturing functions
- P&L; ownership in a business with $10M–$100M in revenue
- Experience building structure in a founder-led or entrepreneurial environment
- Comfort working across procurement, supply chain, production, and commercial functions
- Experience leading a team through a period of change or professionalization
- Results-driven with a history of both topline and bottom-line growth





You will stand out if you have:

- Experience managing or building a sales team, or directly owning key account relationships
- Background in building materials, concrete, packaging, food manufacturing, or adjacent categories
- Experience developing or executing a multi-year strategic growth plan
- Exposure to channel development — retail, distribution, or commercial/industrial

What We’re Looking For

- Commercial Drive — hungry to grow the top line; knows how to develop customer relationships, open doors, and close
- Judgement & Follow-Through — makes hard calls, does what they say, holds others to the same standard
- Strategic Thinking — prioritizes ruthlessly; knows which customers, products, and initiatives drive the most revenue and value
- Humble & Hands-On — builds trust through action; does not manage from a distance
- Grit — willing to dig into the details, push through resistance, and sustain a high pace
- People Leadership — firm but fair; can inspire a tight-knit team while raising expectations
- Pragmatic — does the right thing for the business, not the fashionable thing

Location & Logistics The role is based full-time at the company’s Niagara-region facility. Five days per week on-site is a requirement — with some flexibility of course — this business is built on presence and relationships. Candidates located within reasonable commuting distance of the Niagara Region, or those willing to relocate, are strongly encouraged to apply.

Compensation & Benefits

- Competitive base salary
- Performance bonus: 30–40% of base, tied to business outcomes
- Future equity / profit participation opportunity for the right candidate
- Full benefits package

📌 General Manager (St. Catharines)
🏢 CPG Executive Search
📍 St. Catharines