Buying a home is the biggest decision most people make. Thousands of Canadians trust Property.ca to help them make it. You'll own three product engines under one roadmap: the consumer marketplace, the agent CRM, and the AI lead nurture engine that connects them. The work here is primarily product growth — driving acquisition and improving conversion across the funnel through experimentation and A/B testing.

The CRM. A proprietary platform built in-house for our agents. Thousands of agents use it today, and there's significant room to improve it with a small, talent-dense team and agentic AI development.

Another area where agentic AI development opens up a large chance.

8+ years in product, with 2–3 years in a senior leadership role (Head of Product, Director of Product, founding PM, or similar)

Excitement to re‑learn product building methodologies in the era of AI.

Experience designing and running A/B tests, including hypothesis design, sample sizing, and interpreting results

Experience building a product, function,



or team from the ground up

Experience shipping AI‑powered features in production

Ability to read code, scope work with engineers, and assess technical trade‑offs

CRM or admin‑side product experience

We're using it to build an AI‑native team from the ground up, rebuilding the real‑estate back office and reshaping how the brokerages we own operate day to day. It's an unusual moment to be building products here.

Compensation reflects the scope: a competitive base with meaningful performance upside tied to what you build.

A note on AI: We use AI tools in parts of our hiring process — resume screening, drafting, interview questions, transcription. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, veteran status, or disability.

📌 Growth Manager (Remote) (Toronto)
🏢 myAbode
📍 Toronto