Timescapes is transforming how construction teams build. We enable project teams to track, validate, and communicate progress with real-time reality capture. Our customers love us. We give them a proactive view of their projects to keep on schedule and on budget while helping them easily communicate project milestones with everyone involved. We're a rapidly growing company, used by the largest construction companies across Australia, Canada, New Zealand and the United States.

Marketing Manager for the US and Canada: you will be the marketing presence on the ground in North America, defining and driving regional marketing strategy while contributing to global marketing excellence. This role requires a self-starter who thrives in building connections (online and in real life) and balancing strategic planning with hands-on execution. You'll own the complete demand generation engine for North America, from building market awareness through events and integrated campaigns to nurturing prospects and customers through lifecycle and customer advocacy programs.

This is a high-impact role for someone who wants to make their mark in a fast-growing construction tech company.

Strategy: Develop and own quarterly marketing plans aligned with NA sales objectives, ICP and target personas Strategy: Plan and execute omnichannel, multi-touch campaigns across events, paid media, email, direct mail, content marketing, and social media Strategy: Conduct market research to understand regional competitive dynamics, buyer preferences, and industry trends Identify and pursue new marketing channels and tactics specific to the NA construction market Strategy:



Manage regional marketing budget allocation and track spend against targets Serve as the marketing liaison with the NA GTM team, building robust cross-functional relationships Account-Based Marketing: Work closely with the Sales Team to align on target accounts, pipeline goals, and sales priorities Account-Based Marketing: Develop and execute ABM programs targeting key construction companies in Canada and the US Account-Based Marketing: Provide sales with campaign insights, lead intelligence, and account engagement data Account-Based Marketing: Conduct regular pipeline reviews with the GTM team to optimize marketing contribution Event Marketing: Own event strategy for North America, including trade shows, webinars, field demonstrations, and customer events Event Marketing: Event Marketing: Event Marketing: Event Marketing: Create event-specific content, promotional campaigns, and sales enablement materials Event Marketing: Track event ROI and optimize the event portfolio based on pipeline contribution and brand impact Marketing Operations &

• Performance: Contribute to the development and improvement of lead management processes and maintain scoring, routing, nurturing, and quality standards Marketing Operations &

• Performance: Maintain marketing automation workflows and CRM data integrity for NA leads and accounts Marketing Operations &

• Performance: MQLs, conversion rates, pipeline contribution, CAC,



ROI Marketing Operations &

• Performance: Provide weekly and monthly performance reports highlighting wins, challenges, and optimization plans Marketing Operations &

• Performance: Marketing Operations &

• Performance: Maintain and optimize the marketing tech stack for maximum efficiency Key Measures of Success: Top of Funnel Metrics: MQL/SQL Marketing-sourced and influenced pipeline contribution and closed revenue Marketing CAC payback 6+ years of B2B marketing experience ~ Demonstrated ability to create marketing programs that generate high-quality leads and measurable sales pipeline ~ Successfully planned and executed trade shows, conferences, or corporate events ~ Experience with CRM and marketing automation tools (HubSpot) and paid advertising platforms (LinkedIn, Google Ads) ~ Confidence analyzing campaign performance, understanding funnel metrics, and making optimization decisions based on data Experience in construction tech or marketing to technical audiences Account-based marketing (ABM) program experience targeting enterprise accounts Experience marketing to both countries (Canada and US) Customer value comes first: Every campaign decision is made with customer impact in mind ~ Commitment to continuous improvement and compound growth ~ This is your chance to help build something meaningful - technology that genuinely makes construction better while working with people who care about doing great work. We're at an exciting stage where your decisions will directly impact our trajectory as we scale globally. Competitive base salary Performance bonus based on company growth and target achievement EAP and wellbeing support

📌 Head of Marketing Management Remote (m/f/d) (Vancouver)
🏢 Timescapes
📍 Vancouver