Job type: Permanent – Full time

Location: Montreal, QC (On-site at our Montreal office)

Reports To: Chief Revenue Officer Type: Full-Time – Monday to Friday

Compensation: CAN $120,000-$130,000 base salary plus 25% variable tied to pipeline and revenue growth for an OTE of CAN $150,000-$162,500 annually

About Us

We are a fast-growing B2B payments technology company providing integrated payment solutions to industries including consumer lending, business lending, mortgage servicing, property management, insurance, healthcare, education, hospitality, and B2B software providers.

Our mission is to help organizations modernize how they collect, process, and manage payments while improving customer experience, operational efficiency, and cash flow.

We are seeking a results-driven Director of Marketing & Demand Generation to build and scale a predictable pipeline engine that accelerates revenue growth.

Position

Summary

This is a revenue-focused marketing leadership role. We are looking for a strategic and hands-on marketing leader who can develop and execute a go-to-market (GTM) strategy and demand generation programs that directly contribute to pipeline and revenue growth.

The ideal candidate combines strong B2B SaaS, fintech, payments, or technology marketing experience with a data-driven mindset and a passion for building scalable growth programs.

You will own GTM marketing strategy, reputation development, demand generation, content, digital campaigns, events, partner marketing, and marketing operations while working closely with Sales, Product, Customer Success, and Executive Leadership.

Success in this role will be measured by pipeline creation, revenue contribution, customer acquisition, and marketing efficiency – not vanity metrics.

Responsibilities GTM, Demand Generation & Revenue Growth

Develop and execute integrated marketing strategies that generate qualified pipeline and revenue.

Build scalable inbound and outbound marketing programs across digital, content, events, partnerships, and account-based marketing.

Create and optimize lead generation campaigns targeting:

Consumer Lending

Business Lending

Mortgage Servicing

Property Management

Insurance

Healthcare

Education





Hospitality

B2B SaaS and Technology Platforms

Establish and manage lead nurturing programs that improve conversion rates throughout the B2B buyer journey.

Partner closely with Sales leadership to align marketing efforts with revenue goals. Content & Market Positioning

Develop compelling messaging and positioning that differentiates our payment solutions.

Create industry-specific campaigns and thought leadership content.

Build customer success stories, case studies, webinars, and sales enablement materials.

Strengthen brand awareness, reputation and market credibility within key verticals.

Marketing

Operations & Analytics

Own marketing technology, automation, reporting, and campaign measurement.

Establish KPIs and dashboards to measure:

Marketing-Sourced Pipeline

Marketing-Influenced Pipeline

Inquiries Generation

MQL Generation

SQL Generation

Pipeline Contribution

CAC

Conversion Metrics and KPIs

Revenue Attribution

Continuously optimize marketing performance based on data and insights. Leadership & Collaboration

Build and manage internal marketing resources, and as required external agencies and contractors. Collaborate closely with Sales, Product, Customer Success, and Executive Leadership.

Contribute to annual planning, budgeting, forecasting, and go-to-market strategy.

Qualifications Required

10+ years of B2B marketing experience.

5+ years in a B2B marketing leadership role.

Proven success generating measurable pipeline and revenue growth.

Experience in one or more of:

Payments

Fintech

SaaS

Financial Services Technology

PropTech

Strong expertise in

Demand Generation

Digital Marketing

Marketing Automation

Account-Based Marketing

Content Marketing

Marketing Analytics

Experience working closely with sales teams and revenue organizations.





Strong written and verbal communication skills in French and English. Preferred

Experience marketing payment processing, embedded payments, fintech, lending technology, or software platforms.

Superuser of Salesforce Enterprise edition including its marketing automation (Pardot) functionality and Salesforce AI SDR agent.

Master of the SiriusDecisions Rearchitected Demand Waterfall process Experience marketing to financial institutions, lenders, property management firms, or enterprise software buyers.

Experience marketing to Personas including; CEO, CFO, CTO, CIO, COO

MBA or relevant business degree.

Key Performance Indicators

Success in this role will be measured against

Marketing-Sourced Pipeline

Marketing-Influenced Pipeline

Qualified Opportunities Generated (MQLs)

Revenue Attribution (SQLs and sales pipeline)

Customer Acquisition Cost (CAC)

Conversion Rates Across Funnel Stages Return on Marketing Investment (ROMI)

Reputation /Brand Awareness and Market Penetration What Success Looks Like in the First 90-120 Days

Build a repeatable demand generation engine.

Increase qualified pipeline contribution from marketing.

Launch industry-focused campaigns across target verticals.

Improve lead-to-opportunity conversion rates.

Establish reporting and attribution models tied directly to revenue.

Become a trusted strategic partner to Sales and Executive Leadership.

Strengthen our reputation, brand awareness and market credibility within our key verticals. Compensation

Competitive salary

Performance-based bonus tied to pipeline and revenue goals

Comprehensive health and benefits

Professional development opportunities Why Join Us?

This is an opportunity to build and scale the marketing function at a growing payments technology company where marketing has a direct impact on revenue. You will have executive visibility, meaningful ownership, and the ability to shape the future of the company's go-to-market strategy. To apply, please submit your resume along with a brief summary of your B2B experience building marketing strategies and programs that generated measurable pipeline and revenue growth.

📌 Head of Marketing & Demand Generation (Montreal)
🏢 Kapcharge by Kapital Solutions
📍 Montreal