Join IGM Financial as a Senior Analyst to lead marketing insights and analytics in Canada. Leverage your expertise in data to craft strategies that optimize marketing performance while working in a hybrid setup.
This senior-level role at IGM involves driving high-impact insights through rigorous data analysis and dashboard creation. Collaborate with marketing and data teams to develop analytical roadmaps and actionable recommendations. Your work will influence the strategic direction of campaigns, integrating AI and advanced analytics to enhance operational efficiency and improve decision-making.
Key Responsibilities:
• Extract insights from complex datasets for marketing • Design and optimize automated marketing dashboards • Implement AI tools within analytics workflows • Develop measurement frameworks to track campaign performance • Analyze trends for effective audience segmentation
Requirements: • Bachelor’s or Master’s in relevant fields • 3+ years experience in marketing analytics • SQL expertise for data analysis • Experience with interactive dashboard tools • Solid analytical and problem-solving skills
Shape the future of IGM's marketing through insightful data analysis and strategic recommendations.