ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk. Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy.

Engineers on this team build the application our customers and internal teams use to configure, operate, manage, and visualize complex incentive compensation workflows. This role sits within Forma’s ICM Operations platform, spanning areas such as Core Services, Business Intelligence, workflows, automation, APIs, claims management, next-generation reporting, and data exploration capabilities. There are many complex and difficult areas across the product, especially across frontend architecture and user experience, because of high data volumes, wide configurability, complex business logic, and mission‑critical operational workflows.

The work is not just about building screens; it is about helping users understand, act on, and trust complex compensation data and operational processes. there is a lot of room to make a meaningful impact on the overall user experience, product architecture, and frontend design patterns. Reporting to the VP of Engineering the Senior Frontend Engineer will play a key role in building, evolving, and scaling Forma’s customer‑facing and internal operations experiences. You’ll take ownership of significant frontend initiatives, contribute to product and technical direction, and help raise the quality of our frontend systems through thoughtful architecture, code quality, and collaboration.

You will help turn complex operational processes into clear, reusable, and scalable product experiences — from approvals and ticketing to claims workflows, policy‑driven automation, dashboards, reporting, and data exploration. Build and ship complex frontend features with React, TypeScript, SASS, Jest, and Cypress. Create intuitive experiences for workflows, automation, claims, reporting, dashboards, and data exploration.

Build reusable frontend and data visualization patterns that scale across customers. Improve frontend architecture, performance, accessibility, testing, and developer experience. Bring customer empathy, product thinking, and operational awareness to your work.

We’re looking for a frontend‑focused engineer who is comfortable owning meaningful product work, collaborating across disciplines, and navigating ambiguity in a complex product domain.

Experience with complex, data‑heavy, configurable user interfaces.

Experience building dashboards, BI tools, reporting, analytics, or data visualization products.



Strong frontend fundamentals across architecture, component design, state, performance, and testing. Good judgment around UX, accessibility, visualization patterns, and information hierarchy.

Product instincts and the ability to connect technical choices to user and business outcomes. Comfort working with complex workflows, APIs, automation, claims, or policy‑driven systems. Strong communication skills and a cooperative, candid, customer‑focused working style.

Experience with compensation, finance, workflow automation, analytics, business intelligence, or data‑heavy operational applications.

Experience building reusable data visualization, dashboarding, reporting, or exploration patterns. Familiarity with Python, Django, APIs, Postgres, or backend systems.

Experience contributing to design systems, frontend platforms, or shared component libraries.

Experience designing frontend experiences that support both internal operations teams and external customers. AWS, Docker You’ll focus on learning the product, team, codebase, customer context, and the operational workflows that power Forma’s ICM Operations platform. ai ’s product, customer problems, and sales compensation domain. Developed context on the ICM Operations platform, including Core Services, Business Intelligence, workflows, automation, APIs, claims management, reporting, and data exploration capabilities.

Set up your development environment and become comfortable navigating the frontend codebase. Built relationships with engineering, product, design, operations, and customer‑facing teammates. Shipped small to medium frontend improvements or bug fixes with support from the team.

Started identifying areas of frontend complexity, UX friction, technical debt, or inconsistent data visualization patterns where you may be able to contribute. Begun developing an understanding of how customers and internal teams use Forma to manage mission‑critical operational workflows. You’ll begin owning more substantial frontend work and contributing to product and technical decisions.

Taken ownership of one or more meaningful frontend features or product improvements within the ICM Operations platform. Collaborated with product, design, operations, and backend engineering to clarify requirements, edge cases, workflows, and user needs. Delivered well‑tested,



maintainable frontend code aligned with team standards.

Contributed to dashboard, reporting, workflow, claims, automation, or data exploration experiences. Demonstrated sound judgment in selecting frontend interaction and visualization patterns for specific user problems. Participated actively in code reviews, technical discussions, and product discovery conversations.

Contributed improvements to frontend patterns, components, tests, or developer experience. Built enough domain context to make thoughtful tradeoffs between usability, technical complexity, scalability, and delivery timelines. Started identifying opportunities to make frontend patterns more reusable across customers and use cases.

You’ll be operating as a trusted senior frontend contributor on the team. Independently led frontend delivery for a complex feature or significant product area. Helped improve the quality, usability, performance, or maintainability of a key part of Forma’s ICM Operations platform.

Delivered or meaningfully advanced frontend experiences related to workflows, automation, claims management, reporting, dashboards, APIs, or data exploration. Built strong working relationships with product, design, backend engineering, operations, and customer‑facing partners.Demonstrated strong technical and product judgment in frontend architecture and implementation decisions. Shown an ability to reason from business problem to user workflow to frontend solution.

Contributed to reusable frontend or visualization patterns that can scale across a broader client base. Raised the quality bar through code reviews, documentation, testing, and mentorship. Contributed to the team’s frontend roadmap by identifying opportunities for simplification, consistency, scalability, and better user outcomes.

Developed a transparent understanding of where you can make a longer‑term impact at Forma.ai.

Salary Range: 150-190K CAD ai ’s success. Healthcare coverage. We have a full benefits package that includes medical, dental, vision, disability and life insurance, and a paid parental leave program. Access the resources you want to help you grow in your role by utilizing our $750 yearly training stipend.

We have kids and pets. Mortgages and student loans. Love our customers. Our platform solves a very complex problem in a currently underserved market. While everyone at Forma isn’t customer‑facing, we’re all customer‑focused.

Maybe even slightly customer‑obsessed. Use of AI for Recruitment ai does not use artificial intelligence as part of our recruitment process, specifically but not limited to the screening, filtering and shortlisting of applicants.

📌 IT Full Time Front End Developer (Toronto)
🏢 Forma.ai
📍 Toronto