Drive the creative vision for RBC's brand identity as the Lead Brand Identity Manager. This full time role focuses on enhancing visual identity and ensuring brand consistency across multiple channels. As a key strategic leader at RBC in Toronto, you will lead the development of comprehensive brand guidelines and implement effective positioning strategies.

Collaborating with cross-functional teams and external partners, you will activate brand initiatives, monitor brand usage, and foster a culture of adherence to brand standards. Your expertise will ensure RBC's brand remains trusted and resonates with clients. Key Responsibilities:

- Develop and implement brand guidelines aligned with business goals
- Oversee brand initiatives and collaborations with internal teams




- Monitor brand consistency across all communication channels
- Train teams on brand values and messaging
- Champion the role of brand governance within the company Requirements:
- Strong branding system expertise and brand management principles
- Experience in digital and motion branding
- Excellent communication with internal and external stakeholders
- Analytical skills for brand performance evaluation
- Leadership capabilities with a focus on cross-functional collaboration Elevate RBC's brand identity through strategic management, creativity, and a commitment to excellence.

📌 Lead Brand Identity Manager at RBC (Toronto)
🏢 Royal Bank of Canada
📍 Toronto