CALGARY SALES REPRESENTATIVEOn-Premise & Independent Retail

Full time | Hybrid

Start date: Approx - September 1, 2026

WHO WE ARE The Fort Distillery is proudly based in Fort Saskatchewan, Alberta, crafting premium spirits and ready-to-drink cocktails that celebrate Alberta and the people who call it home.

Our portfolio includes brands such as Tumbler & Rocks, Mountain Pass Whisky, LUME Vodka, Prairie Gold Spirits, Jaya Chai Liqueur, each designed with quality, creativity, and community at its core.

At The Fort Distillery, we're more than just a distillery—we're a team that believes great products are built through great relationships. Our values of Fun, Relationships, Integrity, and Growth guide everything we do, from supporting our customers to developing new products and growing our business across Alberta.

We're looking for someone who is passionate about hospitality, thrives on building relationships, and wants to help grow one of Alberta's fastest-growing independent distilleries.

ABOUT THE ROLE

As the Calgary Sales Representative, you will be responsible for growing The Fort Distillery's presence throughout Calgary and the surrounding area.

Your primary focus will be developing and maintaining relationships within the hospitality industry—including restaurants, bars, hotels, golf courses, event venues, liquor stores, and key retail partners.

Success in this role comes from consistently showing up, building trust, creating opportunities for our brands, and becoming a valued partner to every account.

You'll manage your own territory while working closely with our Alberta Sales Manager. As we continue to grow, we're looking for someone who is proactive, entrepreneurial, and excited to contribute ideas beyond a traditional sales role.

SUCCESS IN THIS ROLE LOOKS LIKE

- Becoming a trusted partner within Calgary's hospitality and retail community.
- Building lasting relationships with customers based on honesty, reliability, and exceptional service.
- Growing sales across both on-premise and retail accounts.
- Following through on every opportunity while maintaining organized CRM records and account plans.
- Representing The Fort Distillery professionally at every customer interaction and event.

WHAT YOU WILL DO

- Manage and grow an assigned Calgary territory to achieve monthly sales and distribution targets.




- Develop new business opportunities across restaurants, bars, hotels, golf courses, liquor stores, and event venues.
- Maintain and strengthen relationships with existing customers through regular account visits.
- Present and educate customers on The Fort Distillery portfolio and new product launches.
- Secure cocktail menu placements, features, seasonal programs, and promotional opportunities.
- Execute tastings, staff education sessions, in-store samplings, and consumer events.
- Represent The Fort Distillery at festivals, trade shows, community events, and tastings.
- Work closely with Liquor Connect, retailers, and direct delivery customers to support ongoing sales growth.
- Maintain accurate CRM notes, sales reporting, and territory planning.
- Collaborate with the sales and marketing teams on campaigns, product launches, and account initiatives.
- Provide market feedback, competitive insights, and customer opportunities to leadership.

Reporting Relationship: This position reports directly to the Alberta Sales Director.

HOW WE WORK

At The Fort Distillery, our culture is built around four core values:

Fun

We love what we do and believe work should be enjoyable. We celebrate wins, support one another, and never lose sight of why we're in this industry.

Relationships

People come first. We build genuine, long-term relationships with our customers, partners, and teammates.

Integrity

We do what we say we're going to do. We show up prepared, communicate honestly, and earn trust through consistency.

Growth

We're always looking for ways to improve—our products, our people, and our business. We embrace challenges and encourage recent ideas.

You'll thrive here if you:

- Take ownership of your territory.
- Follow through on commitments.
- Enjoy meeting new people and building relationships.
- Are self-motivated and organized.
- Bring positive energy to every interaction.
- Want to grow alongside a fast-moving Alberta company.

WHO YOU ARE

- 2+ years of sales experience,



preferably within beverage alcohol, hospitality, or consumer packaged goods.
- Well connected within Calgary's hospitality industry.
- Knowledge of spirits, cocktails, and bar operations is considered a strong asset.
- Excellent relationship-building and communication skills.
- Highly organized with strong time management abilities.
- Self-motivated and comfortable working independently.
- Experience using CRM systems and sales reporting tools.
- Understanding of Alberta liquor regulations and the Alberta retail landscape.
- Passion for supporting local Alberta businesses and brands.
- Entrepreneurial mindset with the ability to identify opportunities and execute on them.

WHAT WE OFFER

- Salaries range from $45k-$50k per year, plus Commissions.
- Health Spending Account
- Vehicle allowance.
- Cell phone allowance.
- Paid vacation.
- Ongoing product education and professional development.
- A supportive team that values collaboration, accountability, and having fun while doing great work.

Successful applicants will:
- Hold (or obtain) a valid AGLC ProServe certification.
- Maintain a valid Class 5 Driver's Licence.
- Own a reliable vehicle.
- Be available to work a minimum of 40 hours per week.
- Be able to lift and move cases of product and event equipment (up to 40 lbs.).
- Be available for occasional evenings and weekends to support tastings, festivals, and industry events.

WHY THE FORT DISTILLERY The Fort Distillery is one of Alberta's fastest-growing independent distilleries, proudly creating products that reflect the people and places we call home. We believe great businesses are built on great people. Here, your ideas matter, your work has an impact, and you'll have the opportunity to help shape the future of our brands across Alberta.

If you're passionate about hospitality, enjoy building meaningful relationships, and want to represent an exciting portfolio of Alberta-made products, we'd love to hear from you.

Please send your resume and cover letter to [email protected] with the subject line:

Calgary Sales Representative Application

Job Type: Full-time

Pay: From $45,000.00 per year

Experience

- Sales: 2 years (preferred)

Licence/Certification:
- Pro serve (required)

Location:
- Calgary, AB (required)

Work Location: In person

📌 Liquor Sales Representative - Calgary
🏢 The Fort Distillery
📍 Calgary