Step into a pivotal role as a Senior Business Data Scientist in Marketing at Jobber in Edmonton. Connect marketing investments with customer lifetime value through advanced analytics frameworks. In this unique position at Jobber, you will lead high-impact analytical projects focused on performance marketing, directly influencing acquisition and retention strategies.
As a senior individual contributor, you will design and refine models and measurement systems that help the organization allocate marketing budgets effectively, utilizing causal inference and statistical techniques. Key Responsibilities:
- Develop an integrated marketing measurement system to evaluate investment impacts
- Utilize advanced analytics for causal analysis and forecasting
- Create models to assess customer acquisition and conversion metrics
- Lead analytics discussions with marketing leadership and stakeholders
- Translate complex data into strategic recommendations
Requirements:
- Extensive experience in digital marketing analytics
- Expertise in building and improving marketing measurement systems
- Advanced SQL and Python or R skills
- Robust judgment in evaluating measurement methodologies
- Ability to communicate findings to diverse audiences
Your role will be crucial in optimizing marketing strategies and maximizing ROI for Jobber’s growth initiatives.