Elevate Relay's growth as a Performance Marketing Manager, overseeing a $2-3M monthly budget across diverse channels including paid search and social. Drive optimization and budget allocation while maintaining solid unit economics. As a key member of Relay, you will manage sophisticated paid media programs in the SMB fintech space.
Your role includes optimizing various marketing channels like YouTube, direct mail, and CTV to enhance performance outcomes. Collaborate with teams to turn data insights into effective creative strategies while managing relationships with advertising vendors. Key Responsibilities:
- Oversee optimization and testing across all paid channels
- Scale and manage publisher partnerships for quality approvals
- Analyze performance data to guide creative direction
- Flexibly allocate budget across acquisition channels
- Utilize SQL and Metabase for data insights
Requirements:
- Experience managing $500k+ monthly ad budgets
- Proficient in SQL with a track record in MTA and MMM
- Proven ability to identify and act on new marketing opportunities
- Comfortable navigating ambiguous marketing landscapes
- Strong analytical mindset with a focus on outcomes
Empower Relay’s growth through data-driven performance marketing and innovative strategies.
📌 Performance Marketing Manager at Relay (Toronto)
🏢 Relay
📍 Toronto
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