Senior Brand Manager We are ready to take OLG's Enterprise Brand to the next level and are looking for a strategic brand builder to help shape what's next.

As Senior Brand

Manager, you will play a critical leadership role in evolving the OLG Masterbrand, creating authentic connections with customers, and developing programs that strengthen relevance, trust, and consideration across Ontario.

95,200.00 - 142,800.00 CAD

Senior Brand Manager We are ready to take OLG's Enterprise Brand to the next level and are looking for a strategic brand builder to help shape what's next.

As Senior Brand

Manager, you will play a critical leadership role in evolving the OLG Masterbrand, creating authentic connections with customers, and developing programs that strengthen relevance, trust, and consideration across Ontario. As a social-native marketer with a deep understanding of culture, content, and emerging consumer trends, you will lead some of OLG's most important enterprise initiatives, including the evolution of our social strategy, the expansion of our Believability in Winning platform, and the development of integrated programs that connect enterprise brand objectives with product priorities. Working across the organization, you will leverage consumer insights, performance data, and cultural intelligence to develop innovative, full-funnel marketing programs that drive engagement, consideration, customer acquisition, and player participation.

You will help shape the future of the OLG brand while influencing stakeholders, challenging conventional thinking, and advancing the organization's long-term growth ambition

YOUR ROLE IN THE GAME Reporting to the Director, Enterprise Brand & Marketing, you will be responsible for shaping and evolving OLG's Enterprise Brand strategy by developing programs that build trust, increase relevance, strengthen consideration, and reduce barriers to play. You will lead some of OLG's most critical enterprise marketing initiatives, translating consumer insights, business priorities, and cultural trends into integrated brand experiences that influence customer behaviour and drive measurable business outcomes.

Develop integrated programs that leverage winner stories, cultural moments, creator partnerships, emerging content formats, and enterprise storytelling to reinforce winning narratives and drive consideration across the customer journey.





Lead the evolution and stewardship of OLG's Enterprise Social Strategy, defining the role of social within the Masterbrand ecosystem including channel architecture, audience strategy, content principles, tone and manner, and measurement frameworks.

Partnering with the internal Social Media team & Social Agency, driving the strategy behind the always-on social and content programs that strengthen OLG's relevance, deepen engagement with the Player of the Future (POTF), and create authentic connections between the brand, products, and culture.

Serve as OLG's Enterprise Brand expert on social behaviour, cultural relevance, and emerging consumer trends, identifying opportunities to connect the brand to conversations, moments, and communities in authentic and meaningful ways.

Lead the identification and activation of emerging social, cultural, and content trends, translating them into ownable brand programs that increase relevance, engagement, and consideration among POTF and growth audiences.

Translate complex consumer, market, performance, and brand-health insights into actionable strategies, compelling narratives, and creative programs that influence stakeholder decision-making and drive organizational alignment.

Identify emerging cultural, social, consumer, and marketplace trends and convert them into scalable brand opportunities that advance OLG's strategic priorities and strengthen competitive differentiation.

Establish measurable objectives, KPIs, reporting frameworks, and optimization plans for assigned programs, ensuring decisions are informed by performance data, consumer behaviour, and business impact.

Act as a strategic advisor and brand thought leader across the organization, helping stakeholders understand how Enterprise Brand contributes to brand equity, customer receptivity, consideration, and downstream product performance.

Partner and orchestrate program with cross functional partners including Marcom, Social, XM, Patnerships, Paid Media, Product ,Digital, Enterprise Analytics, Enterprise Strategy, Communications,



and external agency partners to deliver integrated customer experiences that strengthen OLG's position and customer preference.

WHAT YOU BRING TO THE GAME Minimum 5 years of progressive experience in consumer marketing, brand management, or product marketing.

Demonstrated experience developing and executing brand strategies, positioning, and integrated marketing plans.

Experience with customer segmentation, concept development and testing, campaign execution, and performance evaluation.

Proven experience managing external agencies, research partners, and marketing vendors.

Bachelor's degree in Marketing, Business Administration, or a related field.

MBA considered an asset.

Proven experience synthesizing data, research, consumer insights, and business objectives into actionable brand strategies.

Experience building brand platforms, content ecosystems, and integrated marketing programs rather than solely executing established plans.

Deep understanding of brand building as a driver of long-term business growth and marketing effectiveness.

Group Benefits Plan: Eligible employees and dependents have access to comprehensive, employer-paid group benefits coverage (permanent employees only).

Public Service Pension Plan: Participation in a highly desirable defined benefit pension plan.

Participation in a performance-based incentive plan that recognizes organizational and individual achievements (permanent employees only).

Paid Time-Off: Competitive paid time-off provisions to support work-life balance and well-being.

Comprehensive Learning: 24/7 access to robust online learning programs.

Equity, diversity, and inclusion: To learn more about our organization and other opportunities visit our career site.

We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Personal information is collected by the Ontario Lottery & Gaming Corporation (OLG) and/or its third party service provider(s) under the authority of the Ontario Lottery and Gaming Corporation Act, 1999, SO 1999, c 12, Sch L and the Employment Standards Act, 2000, S.The information will be managed in accordance with all applicable laws, OLG’s Protection of Privacy Policy (the Policy) and related policies and procedures. For any questions about this collection, please contact careers@olg.

📌 Private Brand Development Manager (Toronto)
🏢 OLG
📍 Toronto