Shape and execute a field marketing strategy that underpins global sales initiatives while driving demand and customer expansion. Collaborate with sales leadership to implement high-impact ABM programs. In this role, you will leverage over a decade of B2B marketing experience to lead marketing strategies that effectively translate corporate messaging into regional campaigns.
You'll manage a talented team while fostering relationships with sales to identify opportunities, create marketing materials, and track campaign performance metrics. Key Responsibilities:
- Strategize and execute global field marketing initiatives
- Identify opportunities for account-based marketing
- Plan and deliver engaging marketing campaigns and events
- Lead creation of marketing collateral and case studies
- Analyze performance metrics to optimize marketing efforts Requirements:
- 10+ years in B2B field marketing, demand generation
- 3+ years in a leadership role with team management
- Expertise in telecommunications, networking, or AI sectors
- Proficient in Salesforce and other marketing tools
- Robust communication abilities for executive presentations Utilize your marketing expertise to enhance pipeline progression and drive impactful growth in a dynamic market.