Salesforce Marketing Cloud (HubSpot) Tech Architect

Experience: 8–12 Years

Remote - US/Canada

Role Overview

We are seeking a highly skilled Salesforce Marketing Cloud Consultant with 8–12 years of overall IT experience and strong expertise in Salesforce Marketing Cloud, HubSpot, Python, and Java. The ideal candidate will be responsible for designing, implementing, integrating, and optimizing enterprise-scale marketing automation solutions that drive customer engagement, campaign effectiveness, and digital transformation initiatives.

The role requires a blend of marketing technology consulting, solution architecture, hands-on development, integration expertise, and stakeholder management capabilities.

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Key Responsibilities

Salesforce Marketing Cloud Solution Design & Implementation

- Design and implement end-to-end Salesforce Marketing Cloud solutions.
- Configure and optimize Email Studio, Journey Builder, Automation Studio, Contact Builder, Content Builder, Mobile Studio, and Intelligence Reports.
- Develop data models, segmentation strategies, customer journeys, and personalization frameworks.
- Lead marketing automation initiatives and customer engagement programs.
- Define best practices for campaign execution, deliverability, compliance, and performance optimization.

HubSpot Development & Administration
- Design and manage solutions across HubSpot Marketing Hub, Sales Hub, and CRM.
- Develop and optimize workflows, lead nurturing journeys, lead scoring, and campaign automation.
- Configure pipelines, custom objects, reports, dashboards, and integrations.
- Ensure alignment between HubSpot and Salesforce ecosystems.

Software Development & Integration
- Develop scalable integrations using REST/SOAP APIs, middleware platforms, and custom services.




- Build automation and data-processing solutions using Python.
- Develop Java-based services and integration frameworks supporting Martech ecosystems.
- Integrate Salesforce Marketing Cloud and HubSpot with CRM, ERP, CDP, Data Lake, and third-party applications.
- Design reusable components and APIs for customer data synchronization.

Data Management & Analytics
- Create and maintain customer data models, data extensions, and segmentation strategies.
- Implement data governance, deduplication, and data quality processes.
- Support advanced reporting, campaign analytics, and customer engagement metrics.
- Work closely with business teams to derive actionable insights from marketing data.

Stakeholder & Consulting Responsibilities
- Conduct requirement gathering workshops with Marketing, Sales, CRM, and Business stakeholders.
- Translate business requirements into scalable technical solutions.
- Create solution design documents, functional specifications, and architecture diagrams.
- Provide advisory on Marketing Cloud and HubSpot best practices.
- Mentor junior developers and consultants.

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Required Skills

Salesforce Marketing Cloud

- Email Studio
- Journey Builder
- Automation Studio
- Contact Builder
- Content Builder
- Mobile Studio
- Marketing Cloud Connect
- AMPscript
- SSJS
- SQL
- Personalization capabilities
- Data Cloud integration exposure

HubSpot

- Marketing Hub
- Sales Hub
- CRM Administration
- HubSpot Workflows
- CMS
- HubSpot APIs




- Lead Lifecycle Management
- Campaign Automation

Programming & Integration
- Python
- Java (Spring Boot preferred)
- REST APIs
- SOAP APIs
- Webhooks
- Microservices Architecture
- JSON/XML

Data & Cloud Technologies
- SQL
- ETL/Data Integration
- Data Warehousing concepts
- CRM Data Management
- Marketing Analytics

Tools

- Jira
- Confluence
- Git
- CI/CD tools
- Postman

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Required Qualifications

- Bachelor's degree in Computer Science, Information Technology, Engineering, or related field.
- 8–12 years of overall IT experience.
- Minimum 5+ years of Salesforce Marketing Cloud experience.
- Minimum 3+ years of HubSpot experience.
- Strong hands-on coding experience in Python and Java.
- Experience integrating SFMC and HubSpot with enterprise applications.

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Preferred Certifications

- Salesforce Certified Marketing Cloud Consultant
- Salesforce Certified Marketing Cloud Developer
- Salesforce Certified Marketing Cloud Email Specialist
- Salesforce Certified Data Cloud Consultant
- HubSpot Marketing Software Certification
- HubSpot Solutions Architect Certification (preferred)
- Salesforce Administrator Certification (preferred)
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Soft Skills

- Strong stakeholder management and consulting skills
- Excellent communication and presentation abilities
- Problem-solving and analytical mindset
- Ability to lead client workshops and discovery sessions
- Cooperative and proactive approach

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Nice to Have

- Salesforce Data Cloud
- CDP platforms
- Marketing Intelligence platforms
- Mulesoft or other integration middleware
- Experience with AI-enabled marketing solutions and personalization frameworks

📌 Salesforce Marketing Cloud (HubSpot) Tech Architect (Canada)
🏢 E-Solutions
📍 Canada