Role: US Sales Executive

Website: CultureSmith is excited to partner with AFTI WatchDog in the search for a new US Sales Executive to help drive their next phase of growth across the United States and North American oil & gas market.

WatchDog is North America's leading virtual wellsite software, SaaS, and hardware solution for oil and gas operators. Deployed on more than 20,000 wells and trusted by many of the largest producers in Canada and the United States, WatchDog helps operators maximize production, reduce lifting costs, prevent equipment failure, lower environmental risk, and improve field efficiency.

Our hardware-enabled SaaS platform replaces routine site visits with real-time remote monitoring, operational intelligence, and actionable field data — helping producers optimize where operators spend their time and attention.

Our mission is simple: improving human efficiency for modern operators in oil & gas.

Intelligent surveillance of wells, facilities, and field infrastructure

Operational intelligence and analytics that turn field data into actionable information

Environmental monitoring and leak detection

Reduced manual site visits, drive time, and operator workload

WatchDog is hiring a senior Sales Executive to drive US-led new-logo acquisition and growth-account expansion across the North American oil & gas market.

This is a high-agency individual-contributor role — not a VP Revenue or sales-management position. You will own a defined territory, target-account list, pipeline, and new-revenue quota, with primary emphasis on US growth. You'll be expected to open doors, create urgency, run disciplined sales cycles, and convert early deployments into larger field, basin, and enterprise opportunities.

The right candidate understands complex industrial technology sales, can sell workflow change into field-driven operating environments, and is motivated by measurable revenue outcomes.

Own a defined North American growth territory, with primary emphasis on US new-logo acquisition

Carry a new-revenue quota and be accountable for creating, advancing, and closing qualified pipeline

Build self-generated pipeline through disciplined outbound prospecting, basin presence, conferences, referrals, and account-based selling

Convert inbound and partner-sourced opportunities into qualified sales cycles

Build the business case around production optimization, equipment failure prevention, environmental risk reduction, labor efficiency, and reduced site visits

Deliver product demonstrations and value-based presentations to field,



technical, operational, and executive buyers

Negotiate and close customer-funded pilots, initial deployments, and commercial expansion agreements

WatchDog is not a simple software seat or commodity hardware sale. Winning requires helping customers change how field work is seen, measured, escalated, and acted on.

Help customers understand how remote monitoring changes daily field routines, exception management, dispatch decisions, and operator workload

Build consensus across field users, operational managers, technical stakeholders, and executives sponsors

Partner with Sales Engineering, Product Adoption, Installation, and Customer Success to define success criteria before pilots and early deployments begin

Ensure every pilot or early deployment has an operational owner, measurable success criteria, a review date, and a defined commercial next step

Avoid science project pilots by creating a clear path from early deployment to value realization and expansion

Own your pipeline and your numbers Maintain accurate CRM hygiene, forecasting, next steps, and pipeline transparency

Manage opportunities with clear stage discipline, deal strategy, and committed customer actions

Track basin activity, customer developments, and competitor positioning

Represent WatchDog at conferences, trade shows, customer meetings, and field visits across North America

Share field-tested market intelligence with Sales, Marketing, Product, and executive leadership

Contribute practical feedback to improve WatchDog's sales playbook, messaging, discovery process, and pilot-to-scale conversion model

7+ years of B2B sales experience, including a clear track record of new-logo wins and quota over-achievement

Experience selling into oil and gas operations, production, automation, asset integrity, HSE, or field technology teams

Background in industrial technology, SCADA, IoT, telemetry, remote monitoring, SaaS, or operational technology strongly preferred

Proven ability to manage complex, multi-stakeholder sales cycles from prospecting through close

Commercial instincts: you can identify pain, find budget, build urgency, and close the gap





Self-starter with the discipline to operate independently across a large geography while maintaining strong CRM and forecast hygiene

Comfortable working as a senior individual contributor inside a cross-functional team; High-agency, self-directed, and comfortable building opportunity from the ground up

Able to build long-term customer trust without slowing down the sales cycle

Strong enough to challenge the status quo with customers and internally

Curious about field operations, production workflows, and the practical realities of oil and gas work

Explicit communicator who can move between the lease road, the control room, and the executive boardroom

Energized by helping operators run safer, leaner, more profitable field operations through technology

New US revenue and new logos won

Qualified pipeline created in target accounts

Customer-funded pilots and initial deployments secured

Expansion revenue inside assigned growth accounts

Quota attainment and pipeline coverage

Sales cycle velocity, win rate, and stage progression

Forecast accuracy and CRM hygiene

Territory growth and market penetration

Travel This role requires regular travel throughout North America for customer meetings, field visits, demos, onboarding kickoffs, conferences, and strategic account development. Expect meaningful time in the field with operators and in the basins where they work.

At WatchDog, you'll sell a category-defining product with proven ROI into an industry where remote monitoring is shifting from nice to have to operational table stakes.

Most customers achieve full payback within nine months on a deployed base, and our platform is already trusted across more than 20,000 wells in North America.

You'll have autonomy, meaningful market prospect, and the backing of a team that moves when you close a deal — we share in the wins, work through obstacles together, and high-five and carry on.

A proven hardware-enabled SaaS platform with strong customer ROI A fast-growing oil and gas technology company headquartered in Calgary, AB, with a growing Houston presence A serious opportunity to help expand WatchDog's footprint in the US market

Cross-functional support from Sales, Customer Success, Product Adoption, Installation, Support, and Operations

Competitive base salary plus performance-based commission with real upside for over-performance A market where operators are actively looking for safer, smarter, more efficient ways to manage field work.

📌 Sales Manager, International Transportation / Logistics (Calgary)
🏢 WatchDog
📍 Calgary