About Us

HBX Group is the world’s leading technological partner, connecting and empowering the world of travel. We’re game-changers, disruptors, the people who bring together local and global brands in accommodation, transport, activities and payments through our network of 300,000 hotels worldwide, 60,000 hard-to-reach high-value clients such as tour operators, travel agents and loyalty schemes across 140 source markets. We are tech-driven, with a customer-first philosophy, and commercial teams whose knowledge and relationships on the ground are second to none.

And of course, we have an amazing team! Our people, Team HBX Group, are the beating heart of the company who we encourage to ‘move rapid, dream big and make the difference’ every day. In fact, we believe that it is tech + data + people that truly sets us apart in the market, alongside our ‘global approach, local touch’ mentality.

Job summary The role is responsible for acquiring, onboarding and activating new travel agencies into The Luxurist platform through a combination of digital campaigns, targeted outreach, in person meeting and events, and personalised support. The position drives revenue growth by converting leads, training agencies to become self-sufficient on our tools, and continuously improving lead‑to‑booking performance through data insights and collaboration with Customer Automation & Experience teams.

Responsibilities

- Acquire and activate new travel agencies using a mix of digital programs, targeted phone/video outreach, webinars,



in-person meetings and events and follow‑up actions to meet commercial revenue targets.
- Manage a high volume of e‑registration leads in Salesforce, ensuring accurate creation, qualification and conversion of leads.
- Complete a defined number of weekly interactions and CRM tasks to successfully train and activate new agencies on The Luxurist platform.
- Support new clients to become fully autonomous with our operating systems, tools and processes.
- Maintain clear and accurate documentation of all sales interactions in Salesforce, including calls, tasks, follow‑ups and opportunities.
- Collaborate closely with Customer Automation & Experience to optimize current digital campaigns and launch new initiatives aimed at improving lead conversion and booking performance.
- Monitor and analyze weekly and monthly performance metrics, identifying trends, gaps and opportunities to improve activation and conversion targets.
- Leverage existing network of travel agencies/advisors to create new nets leads to enhance pipeline.

Skills & Experience

- Strong communication and persuasion skills across phone, video, in-person and digital channels.
- Ability to manage a high volume of leads with efficiency and accuracy.




- Customer‑centric mindset and ability to train clients on digital tools and deepen long-term engagement.
- High level of organization and follow‑through in a fast‑paced environment.
- Data‑driven, with ability to understand performance trends and optimize actions accordingly.
- CRM proficiency (Salesforce preferred).
- Ability to collaborate cross‑functionally, especially with Automation and Customer Experience teams
- Ability to identify gaps and translate them into actionable solutions
- Advanced CRM usage (ideally Salesforce).
- Digital sales outreach tools (email automation, webinar platforms, digital onboarding journeys).
- Data analysis skills (KPIs, funnel metrics, conversion trends).
- Knowledge of the travel distribution ecosystem is an asset.
- Experience in sales, account development or digital activation roles—preferably in Luxury, travel, tech, e‑commerce or B2B environments.
- Proven experience managing large volumes of leads and converting them into active customers.
- Experience training clients on digital systems or platforms.
- Languages: English required; additional languages (Spanish, French) are an asset
- Years of experience: 3-5 years in similar roles

At HBX Group, we believe that diversity drives innovation and makes travel a force for good. We're committed to creating an inclusive workplace where everyone feels valued and respected, embracing different backgrounds, perspectives and talents. Join us and be part of a team where diversity and equal opportunities really do make a difference.

📌 Sales Manager (Luxury) (Canada)
🏢 HBX Group
📍 Canada