Shape the future of health and wellness branding at Hyprwork, guiding Rejuvacare and new brands. Spearhead a strategic vision in a fully remote role. We seek a seasoned professional to redefine our health and wellness brands through effective brand storytelling and product innovation. Reporting to the CEO, you will oversee the essential elements of brand positioning and voice, establishing explicit identity and messaging guidelines.
Your role will involve close collaboration with creative teams to ensure that our product and claims resonate deeply with consumers. Key Responsibilities:
- Establish brand foundation and messaging architecture
- Lead development of brand voice and visual identity
- Direct the product experience, including UX and packaging
- Manage social media and UGC strategy for consistent engagement
- Partner with performance teams to align branding and conversion Requirements:
- Expertise in DTC branding for health or supplements
- Experience constructing brand and product narratives from zero
- Knowledge of claims-led strategy within regulatory frameworks
- Comfortable in performance-driven environments
- Exceptional English skills for US audience representation Drive brand innovation while cultivating a high-performance marketing team.