Elevate customer engagement at Dandy as a Senior Manager in Customer Marketing. Drive growth and retention strategies across the U.S. and Canadian markets in this impactful role. Join Dandy in shaping its customer marketing strategy and expanding relationships with existing clients.
This senior leadership position requires expertise in lifecycle marketing and a proven ability to manage campaigns. You will partner cross-functionally and leverage analytical data to optimize customer experience and fulfillment. Key Responsibilities:
- Own customer lifecycle marketing strategy for upselling and cross-selling
- Collaborate with Product Leaders to align on marketing initiatives
- Analyze data on customer engagement and adjust strategies accordingly
- Manage a Customer Marketing Lead and oversee various marketing campaigns
- Direct customer engagement programs like loyalty and referral initiatives Requirements:
- 8-10+ years in customer marketing or demand generation
- Proven track record in team management and strategy execution
- Experienced with platforms such as Customer.io or Marketo
- Robust analytical capabilities and data interpretation skills
- Excellent communication skills for diverse audiences Drive Dandy’s customer marketing excellence and transform client relationships through analytics and engagement strategies.