Elevate Hootsuite's marketing landscape as a Senior Demand Generation Strategist. This role emphasizes strategic planning for both Enterprise and Mid-Market audiences through integrated programs. You will craft and execute demand generation strategies that align with Hootsuite's overarching business goals.
Leveraging data insights, the focus will be on improving funnel progression and driving lead engagement. Collaboration with Product Marketing and Sales is key to developing impactful account-based marketing plans. Key Responsibilities:
- Execute integrated programs aligned with business priorities
- Identify gaps in funnel progression and optimize accordingly
- Utilize platforms for enhanced demand insights
- Enhance account-based marketing with Sales and RevOps collaboration
- Manage joint campaigns with partners for pipeline growth
Requirements:
- Extensive experience in B2B SaaS demand generation
- Robust track record in multi-channel marketing execution
- Expertise in account-based marketing methodologies
- Proficiency with engagement and intent technology
- Strong analytical and decision-making capabilities
Shape Hootsuite’s demand strategies with your expertise in marketing execution and analysis.