Lead Chartwell's marketing analytics as the Senior Manager of Funnel Optimization, enhancing conversion rates and customer engagement in a dynamic digital landscape. This player-coach role emphasizes analytics, funnel insights, and marketing effectiveness.

In this pivotal position reporting to the Director of Digital Experience, you'll manage analytics and optimize content to improve lead quality and conversion outcomes. Your expertise will bridge multiple teams, including Marketing, Sales, and Technology, effectively driving evidence-based actions. You'll identify obstacles in the customer journey and harness insights to generate measurable improvements in marketing efforts.

Key Responsibilities:



• Own conversion strategy across the marketing funnel • Analyze funnel stages to improve prospect progression • Translate insights into business priorities and actions • Connect campaign performance to customer behavior • Partner with stakeholders to resolve lead quality issues

Requirements: • 8+ years in marketing analytics or conversion optimization • Experience managing analytics and cross-functional teams • Robust understanding of customer journey and funnel performance • Proficiency with analytics and testing tools • Ability to influence and manage stakeholders effectively

Elevate your career by optimizing conversion strategies, leveraging data-driven insights, and delivering impactful results at Chartwell.

📌 Senior Manager of Funnel Optimization (Winnipeg)
🏢 Chartwell Retirement Residences
📍 Winnipeg