Social Media Strategist

$70,000 - $85,000

Mississauga, ON - Remote or Hybrid

About the Opportunity

Our client is a well-established, growing marketing agency group with a strong portfolio of social media clients. They're looking for a sharp, culturally-plugged-in Social Media Strategist to raise the bar on how their brands show up on social - moving the work beyond the content calendar and into real, proactive strategy.

This isn't a "schedule the posts" role. The clients are being served, but they need someone who's consistently spotting the next campaign, the cultural or seasonal moment a brand could own, and the smarter way to turn a brief into something people actually stop and engage with. You'll be the strategic engine behind the social vertical, working closely with senior leadership and a talented creative team.

The Role

We're looking for someone who genuinely lives in social - who understands each platform's native behaviour, reads culture early, and can translate a client's business goals into platform-first strategy that performs. You'll set the strategic direction across a portfolio of brands, partner closely with the senior social lead and creative team, and bring the kind of proactive, campaign-led thinking that keeps clients ahead of the curve.

The right person is equal parts strategic and creative: rigorous enough to ground ideas in audience insight and performance data, and imaginative enough to bring brands ideas they didn't ask for.

What You'll Own

Social Strategy & Planning

- Translate client business objectives into clear, platform-native social strategies across the portfolio.
- Build campaign frameworks and content strategies that go beyond a fixed monthly cadence.
- Set the strategic direction for organic social and help shape where influencer and creator work fits in.

Proactive, Culture-Led Thinking

- Monitor cultural moments, platform shifts, and emerging trends, and turn them into timely,



ownable opportunities for brands.
- Bring clients proactive ideas - seasonal campaigns, cultural angles, and creative concepts their brands are well-positioned to own.
- Spot the opportunities others walk past, and turn a strong social instinct into concrete, sellable recommendations.

Content & Campaign Development

- Partner with the creative team to shape briefs and bring concepts to life across formats and platforms.
- Ensure content is tailored to each platform's user experience, tone, and audience - not one-size-fits-all.

Performance & Optimization

- Set and track the right KPIs, translating platform data into clear insights and next-step optimizations.
- Balance creative ambition with measurable outcomes, using performance signals to sharpen strategy.

Collaboration

- Work closely with senior leadership, account teams, and other verticals (influencer, paid, PR) to keep strategy joined-up across the client relationship.

What You Bring

- 3-5 years of experience in social media strategy, ideally agency-side.
- Deep, current fluency across the major platforms (TikTok, Instagram, Meta, YouTube, and emerging channels).
- A genuine blend of strategic rigor and creative instinct - you can build the plan and the idea.
- A proactive, opportunity-spotting mindset; you get ahead of clients rather than react to them.
- Comfort using data and insights to inform and defend your thinking.
- A contemporary, AI-forward way of working is a strong plus.

Why This Role Is Exciting

You'll be the strategic heartbeat of a social vertical inside an established agency, with real influence over the work, direct access to senior leadership, and a portfolio of brands to shape rather than simply maintain. It's a chance to do genuinely strategic, creative social work - and to make a visible mark, fast.

This position reflects a current confidential vacancy with one of our clients. Our recruiters combine deep market expertise with AI-enabled technology to support a faster, more informed search.

📌 Social Media Strategist (Mississauga)
🏢 Professional Staffing
📍 Mississauga