Shape the future of Canadian Marketing at Sun Life as the Director of Strategic Initiatives, focusing on strategic planning and operational excellence. Collaborate with energetic teams to drive impactful marketing efforts. This leadership role, reporting directly to the VP & Canada Chief Marketing Officer, revolves around centralizing strategic initiatives, improving collaboration, and analyzing marketing performance.

You will lead a team while enhancing cross-functional partnerships that bolster business objectives. This fixed-term role is ideal for a strategic thinker eager to influence marketing operations positively. Key Responsibilities:

- Oversee Canadian Marketing Strategic Initiatives and direct reports
- Align on strategy and key business processes with leadership




- Enhance visibility into marketing activities and recommendations
- Plan and execute internal forums and flagship marketing events
- Develop insightful executive reporting and communications

Requirements:

- Bachelor’s degree with over 7 years in a marketing role
- 5+ years in a digital/channel management position preferred
- Expertise in stakeholder management and strategic influencing
- Strong storytelling and analytical skills for marketing performance
- Demonstrated experience in managing enterprise-level events

Lead the charge at Sun Life by integrating strategic initiatives that empower marketing success in Canada.

📌 Strategic Initiatives Director for Canada Marketing (Waterloo)
🏢 Sun Life
📍 Waterloo