Shape audience strategies at Sony Interactive Entertainment as a Product Marketing Manager in San Mateo, CA.

Focus on data

- driven insights and strategic planning to drive Play Station platform growth.

This role involves working closely with cross-functional teams to develop audience planning frameworks and insights that inform product opportunities.

The ideal candidate will have a passion for consumer behavior, audience strategy, and possess strong analytical skills.

You will connect consumer research with behavioral data, delivering actionable recommendations to enhance audience engagement.

Key Responsibilities:

- Develop Play Station's audience planning framework
- Identify trends and shifts in player behavior




- Support audience mapping and segmentation initiatives
- Collaborate with Data Science and Analytics teams
- Synthesize insights into clear recommendations Requirements:
- 5+ years in Product Marketing or Audience Strategy
- Experience with consumer research and behavioral data
- Strong analytical and problem-solving capabilities
- Excellent communication skills across all levels
- Ability to manage multiple projects effectively Contribute to the evolution of Play Station's audience understanding and strategy in this energetic role.

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📌 Platform Audience Marketing Manager at Sony (New Westminster)
🏢 Socket.dev
📍 New Westminster