Drive lead generation success with Canon Canada as a Marketing Automation Specialist on an 18-month contract. Leverage your skills in campaign design and customer journey automation to enhance growth.
This contract role requires 1-3 years of experience in marketing automation and email marketing. You will manage lead generation campaigns and automate lifecycle processes using marketing technology. Your ability to create targeted CRM audience segments will ensure that campaigns are relevant and effective.
Key Responsibilities:
- Create and optimize lead-generation initiatives and landing pages
- Build automated journeys to nurture leads through the funnel
- Develop targeted CRM audience segments for personalized campaigns
- Collaborate with Sales on lead and pipeline alignment
- Implement best practices for email list management and data quality
Requirements:
- 1-3 years of hands-on marketing automation experience
- Proficiency in platforms like Hub Spot or Salesforce Marketing Cloud
- Solid understanding of lead nurturing and conversion strategies
- Comfortable working with data for actionable insights
- Excellent project management abilities and attention to detail
Utilize your marketing expertise to enhance Canon's lead generation initiatives and customer engagement strategies.