Company Description Anu Spirits Ltd. is a liquor sales agency based in the Greater Toronto Area, specializing in securing LCBO listings and driving store-by-store sales across Ontario. The company represents a portfolio of premium imported and craft brands, including Goenchi feni, Rutland Square chai-spiced gin, GianChand Indian single malt, Fratelli wines, Rock Paper Rum, and a growing range of gins, vodka, whisky, beer, cider, and ready-to-drink cocktails. Anu Spirits manages LCBO listing and pricing, submission paperwork, retail merchandising, tastings, and on-the-ground selling to turn listings into sustainable reorders.

The agency uses a proprietary field-sales system to capture real-time store data, enabling informed decisions and efficient coverage of a large retail footprint. The founder’s heritage from Rajasthan, India, influences a brand-building approach that respects tradition while embracing innovation.

Role Description The Territory Sales Manager is a part-time, on-site role based in Toronto, ON, focused on growing sales and brand presence for Anu Spirits’ portfolio within an assigned territory. This role involves visiting LCBO stores and key accounts, building relationships with store staff and managers, presenting product offerings, and securing shelf placement and reorders.

The Territory Sales





Manager will conduct in-store tastings and promotional activities, monitor inventory and merchandising, and report competitor activity and market insights using the company’s field-sales system.

Responsibilities also include supporting training for store teams on product knowledge, collaborating with the broader sales team on territory plans, and ensuring consistent execution of brand standards.

Qualifications

Candidates should possess strong Communication and Customer Service skills to engage effectively with store staff, customers, and internal teams.

Candidates should possess Sales and Sales Management skills to drive territory performance, manage accounts, and convert listings into reorders.

Candidates should possess Training skills to deliver transparent product education and support in-store staff development.

Experience in the beverage alcohol industry or consumer packaged goods sales is an asset.

Knowledge of the LCBO retail environment and Ontario liquor regulations is beneficial.

Ability to work independently in the field, manage time efficiently, and maintain accurate records of visits and activities.

Valid driver’s license and reliable transportation for travel within the territory.

📌 Territory Sales Manager (Toronto)
🏢 Anu Spirits
📍 Toronto