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Overview

Job ID: 3561
Openings: 1
Jurisdiction: Out of Scope
Division: Communications, Service Regina & Tourism
Department: Tourism
Location Name: Regina, Saskatchewan, CA
Type of Posting: Internal & External
Employment Type: Permanent
Annual Salary: $93,337.00 - $124,447.00
Date Posted: June 10, 2026

Closing Date: June 17, 2026

Land Acknowledgement

We are proud to reside on Treaty 4 Territory and the traditional lands of the Cree, Saulteaux, Dakota, Nakota, Lakota, and Métis Nation, honoring and respecting these Nations and ancestors of this territory and grateful to be here. Regina is committed to building trust and creating true partnerships with Indigenous peoples.

Equity, Diversity & Inclusion

The City of Regina is an equal opportunities employer dedicated to fostering a respectful, collaborative, inclusive, and barrier-free workplace, allowing everyone to achieve their full potential. We value diversity as a key to our success and encourage all qualified candidates, including Indigenous peoples, people of colour, 2SLGBTQIAP+ individuals of all genders, people of disabilities, and members of equity-deserving communities, to apply.

The City of Regina is committed to ensure accessible and accommodating processes during the application and selection phases. If you need accommodation at any point during the recruitment process, please inform our Talent team and we'll collaborate with you to address your requirements.

Responsibilities

Reporting to the Director, Destination Stewardship, the Manager, Destination Development is responsible for developing and executing the activation and visitor services plans and strategies. The Manager will lead the development and delivery of tourism and event related projects, activation of Tourism Regina events, travel content creation and distribution, and building strong relationships with key stakeholders in the tourism industry to grow engagement.

As a member of the branch’s management team, the Manager leads and/or participates in Department or City-wide projects and special initiatives, often working closely with or on behalf of the Director, Destination Stewardship.

Key Duties & Responsibilities

Contributes to the development and execution of the branch, destination development and event activation plan.





Leads the development of the branch’s organizational strategies including event activations, engagement initiatives, partner engagement, and corporate messages.

Ensures development of policies, systems and procedures across all areas of mandate.

Participates in the development of Tourism’s strategic planning process, develops, and implements the business plan to achieve the corporation’s short and long-term goals.

Provides input to the development of the Tourism Regina budget and ensures timely forecasting and ongoing analysis, with proactive mitigation strategies.

Ensures financial management practices are aligned with City standards and, where necessary, develops Department-specific financial management practices.

Understands Visitor Service Team staffing requirements and staffs, trains, and manages the team accordingly.

Supports the execution and development of the marketing, activation and visitor services plans and strategies.

Leads the execution of a visitor services strategy and ensures alignment, support, investment, and participation with key tourism stakeholders.

Implements the facilitation of training courses and adjusts training based on stakeholder needs.

Contributes to the development of an annual branch-wide workforce plan focused on identifying necessary human resources in terms of capacity and competency.

Makes recommendations for succession planning, recruitment and retention strategies, training and development programs, and change initiatives for the department.

Conducts performance planning for staff and ensures the performance process is complete for all branch resources.

Provides direct leadership, mentoring, training and coaching of Tourism Branch visitor services staff, monitors branch culture and productivity, and intervenes when necessary.

Key Qualifications

Knowledge of core management practices including program/service delivery models, policy development, planning, budgeting,



performance measurement and management and human resources.

Knowledge of specific issues, trends and challenges within the context of the broader Department and understanding of broader City operations.

Knowledge of issues, trends and challenges related to broad City-specific and broader municipal operations as well as tourism and marketing.

Knowledge of customer service principles and practices to ensure consistency between responses via media, social media and the Service Regina call center.

Knowledge of Regina’s value proposition and accompanying marketing strategies, including brand awareness, reputation, and managing customer facing communication.

Knowledge in developing and implementing innovative event marketing, collaborations & organic content creation and management strategies.

Knowledge of branding, social media, digital marketing trends, tools, and technologies.

Excellent interpersonal skills and ability to work well as part of a team.

Knowledge of marketing and communications principles.

Strong relationship management, project management, problem solving and change management skills.

Ability to navigate complex, cross-functional challenges affecting corporate reputation with proactive planning.

Experience in workforce planning and leadership of supervisory and qualified roles.

Working / Other Conditions

Attention to detail, visual, auditory and concentration requirements.

Computer work, reading, listening at meetings, and driving to/from off-site locations.

Regular office environment with variable hours; may require long hours in evenings and/or weekends around events.

Physical mobility required; ability to walk long distances for extended periods during events.

Occasional off-site meetings, conferences or industry events.

Position may involve managing and participating in event logistics, including setup and takedown of materials up to 50 lbs.

Additional Requirements

Successful candidates may be required to provide a satisfactory criminal record check per the City of Regina's policy.

Proof of education is required.

Additional assessments may be conducted to evaluate competencies, skills, and knowledge.

Note: Only applications submitted via the online application system are accepted.

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Apply on Kit Job: kitjob.ca/job/2tvw5l

📌 Manager, Destination Development (Regina)
🏢 City of Regina
📍 Regina