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Position Summary
We seek a strategic and customer‑centric Senior Product Marketing Manager to join our marketing team.
Reporting to the Director of Product Marketing, you will play a pivotal role in shaping our product marketing strategy and driving the success of our product.
Why join Tipalti?
Tipalti is an AI‑powered platform for finance automation that elevates how finance teams operate in the global economy.
We empower customers to scale faster and smarter by removing the complexities of doing global business and accelerating finance operations efficiency.
Our suite of solutions spans accounts payable, global payouts, procurement, employee expenses, corporate cards, supplier management, tax compliance, and treasury.
Tipalti partners with leading financial institutions such as Citi, Wells Fargo, J.P. Morgan, and Visa, enabling thousands of global companies to pay millions of suppliers and payees in over 200 countries and 120 currencies.
Messaging And Positioning In this role, you will be responsible for:
Utilizing your understanding of our buyer persona’s needs and competitive landscape to create a compelling narrative for our products and services.
Crafting persuasive positioning and messaging frameworks that effectively communicate our unique value propositions and differentiate our offers in the market.
Partnering with marketing to determine optimal routes to market and leverage data for marketing optimization.
Customer Insights, Product Launches & Go‑to‑Market (GTM)
Maintaining a deep comprehension of target customer characteristics, needs, and pain points through regular customer, prospect, analyst, and sales interactions.
Collaborating closely with the product management team to gain an understanding of Tipalti’s product roadmap and act as the voice of the customer.
Developing and executing strategic GTM plans that leverage data insights to drive results, including product launches, content creation, customer profiling, and sales enablement.
Working collaboratively with product management and marketing teams to set, monitor, and achieve business and marketing objectives.
Analyzing product usage trends to inform product development, pricing strategies, content creation, and sales collateral to accelerate the sales pipeline.
Sales Enablement




Becoming the subject‑matter expert for our products and developing and delivering sales enablement resources such as sales decks, product overviews, demo videos, case studies, and training for GTM stakeholders.
Assisting sales and partners in closing major deals.
Working closely with marketing teams to ensure the success of top‑of‑the‑funnel initiatives, including demand generation, content marketing, events, webinars, and PR efforts.
Analyst Relations (AR)
Owning and driving Tipalti’s analyst relations strategy in close partnership with Marketing, Product, and Leadership.
Building and maintaining strong relationships with key industry analysts and research firms such as Gartner, Forrester, and IDC.
Leading analyst briefings, inquiries, and evaluations, including preparation for major reports, waves, and quadrants.
Developing compelling, consistent analyst‑facing narratives, messaging, and materials that align with Tipalti’s positioning and long‑term product strategy.
Translating analyst insights and market research into actionable recommendations for product strategy, messaging, competitive positioning, and GTM priorities.
Partnering with PR, content, and demand teams to activate analyst validation across marketing programs, sales enablement, and thought leadership initiatives.
About You
8+ years in a product marketing role for B2B SaaS solutions in finance, fintech, payments or related experience.
Bachelor’s degree or equivalent experience.
Exceptional verbal and written communication skills, with the ability to present at webinars, conferences, and industry events.
Deep customer empathy to influence product and marketing efforts.
Strong attention to detail and the ability to translate technical capabilities into concise buyer‑facing language.
Critical thinking skills and a curious mindset for business and market analysis.
Self‑motivated and comfortable with a fast‑paced work environment; experimentation mindset to keep learning and iterating.




A proven track record in creating and executing GTM strategies and deliverables such as positioning/messaging, pitch decks, sales playbooks, thought leadership content, social media campaigns, and email marketing.
Proven success in cross‑functional collaboration with sales, marketing, product, and customer success teams to drive product & feature launches.
Experience with other marketing disciplines (content, field marketing, demand generation, partner marketing) is a plus.
Our Benefits Package Includes
Hybrid working model that requires office attendance on Monday, Tuesday, and Thursday.
Competitive salary and equity.
Matching RRSP.
Extended advantages: Employee Assistance Program, life insurance, ADⅅ, LTD.
Maternity, paternity, and fertility treatment benefits.
15 days of PTO.
Subsidized lunch on office days.
Fresh fruit, snacks & drinks in office.
Dog‑friendly office.
Conveniently located close to transit.
Phone/internet allowance.
Regular company‑wide social events.
Multiple ERG groups celebrating diversity and creating an inclusive culture.
Base Salary Range $111,200 - $139,000 CAD annually.
Bonus Target bonus is 10% of base salary. Bonus entitlement is based on organizational results, individual performance, and relative contribution, as assessed by Tipalti in its sole discretion, and will be formalized and communicated following your start date.
Our Mission
Elevate how finance teams operate in the global economy by removing the complexities of global business and accelerating finance operations efficiency.
Accommodations Tipalti champions inclusive teams and welcomes applications from candidates belonging to historically underrepresented or disadvantaged groups. We are committed to recruiting diverse candidates and providing reasonable adjustments or accommodations during the recruitment process. For help, please reach out to
.
AI Use We may use artificial intelligence and automated systems to screen, assess, and select candidates during our recruitment process. You have the right to request a human review of any automated decision. For more information about how we collect and use personal data, please refer to our Job Candidate Privacy Notice.
Job Candidate Privacy Notice: www.tipalti.com/privacy/job-candidate-privacy-notice/
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Apply on Kit Job: kitjob.ca/job/2ghkrb

📌 Senior Product Marketing Manager (Vancouver)
🏢 Tipalti
📍 Vancouver