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Data Analyst - Campaign Analytics & Execution (Wealth)

Duration: 12 months

Location: Toronto - Financial District

Overview:
Lead the pre-campaign analysis, preparation, and execution of lead programs and campaigns, as well as post-campaign analysis to determine effectiveness.
Act as a trusted advisor to Wealth partners by leading the design, development, and implementation of performance reporting and providing fact-based insights for business decisions.
Synthesize complex data from multiple databases and schemas using hands-on ETL experience to support campaign development and KPI tracking.
Design and produce comprehensive reporting including ad-hoc, monthly, quarterly, and annual dashboards and performance commentary.
Drive campaign deployment processes independently, proactively identifying emerging opportunities and handling non-routine situations.
Promote an analytics-driven culture by advocating for reporting automation and self-serve analytics consumption.
Build effective relationships with internal and external stakeholders, serving as the primary point of contact for campaign priorities and resource management.
Standardize campaign management approaches regarding documentation, communication, and processes to ensure continuous improvement and efficiency.




Partner with channel leads and marketing analytics to recommend performance improvements and communicate results to Marketing Business Partners.
Maintain operational procedures by documenting all processes related to analytical and reporting workflows.

Must Haves:
5+ years of experience working in campaign analytics workplace
Robust experience with SAS EG (Enterprise Guide) and SQL - using these to connect with various source systems for ETL and reporting. Sources include Netezza and MySQL
Experience running campaigns for financial institutions
Experience interacting with campaign/marketing business stakeholders to discuss campaign targeting and performance metrics
Deep understanding of campaign processes and concepts, running campaigns, calculating KPIs

Nice to Haves:
Familiarity with Salesforce CRM or SFMC (Salesforce Marketing Cloud). This platform is managed by a separate team, but the selected candidate will sending campaign leads into SF CRM to develop journeys for clients.

In office 6 times / month.

Disclaimer:
AI may be used in evaluating candidates.
This posting is for an existing vacancy.

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📌 Data Analyst Sas/sql To Support Wealth Analytics Campaign Execution For Cdn Banking Client Toronto
🏢 S.i. Systèmes
📍 Toronto