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Location: Remote - anywhere in Canada, or if close to an office - hybrid The total target compensation (TTC) range, including salary and target bonus, is $90,470 - $139,520. This TTC range is applicable to permanent roles only; fixed-term contract and casual roles are not eligible for annual bonus and would receive only the base salary component. The actual base salary offered within this range will be determined by the successful candidate’s skills and experience, as well as internal equity. Empire Life is looking to hire a Digital Analytics Technical Lead to join our Front Office & Security team! We are actively seeking candidates to fill a current, open position. What you’ll be working on

Platform-Level Tag Architecture:

Own and maintain our Google Tag Manager (GTM) Master Container and sub-workspaces. Architect complex event tracking across both Traditional (MPA) and Single Page Applications (SPA), ensuring a continuous data story as users move between our public marketing sites (Drupal) and authenticated portals. Data Routing & CDP Strategy:

Manage our GA4 ecosystem (Global Rollups and local properties) while helping lay the groundwork for our future data infrastructure, which includes routing our event data into Segment for centralized analytics and ensuring seamless Identity Resolution (stitching user behaviour across logged-out and logged-in states). Cross-Functional Journey Mapping:

Serve as the analytics bridge between Business, UX/UI, Front Office Development, Core Data, and AI/ML teams. Insert yourself into the design and dev workflows to define DataLayer requirements and tracking specifications before code is written. Data Visualization & Insights:

Translate raw, complex data into automated PowerBI and/or Streamlit dashboards that clearly highlight user journey friction points, conversion bottlenecks, and platform-wide performance for executive stakeholders.



Governance & Schema Management:

Define and enforce a standardized Tracking Plan and Data Dictionary to ensure consistent naming conventions. Lead the QA process for all new web deployments and ensure 100% compliance with PII security standards. What we’re looking for you to have

3+ years of dedicated experience in digital analytics architecture and implementation. Expert-level proficiency in Google Tag Manager (GTM) and Google Analytics 4 (GA4). Demonstrated experience with Customer Data Platforms (CDPs), specifically Segment, is an asset. Platform-level mindset: Ability to connect disparate systems and stitch together cross-domain sessions Consultative Approach: Proactively identifies the "why" behind data trends and recommends actionable next steps to improve the customer journey. SQL Knowledge: Ability to query data (e.g., BigQuery) to validate tracking accuracy and build advanced reports is an asset. If you are applying for a position which is open to applicants across Canada, unless otherwise indicated in the position, language proficiency in English is required for communicating with customers, advisors, or employees across Canada. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results. Beyond the salary

For permanent full-time positions, Empire Life offers a comprehensive total rewards package that includes: Competitive salaries with annual pay increases Annual bonus program, which recognizes both strong company performance and individual contributions,



for non sales positions Access to learning & development programs, and education/tuition reimbursement (role dependent), to support your skilled growth and career advancement. A comprehensive employer-funded benefits package starting from day one of employment, that includes life insurance, health and dental and a generous health account Flexible work arrangements and an annual allotment of personal health days. Four weeks annual vacation from hire date A defined contribution pension plan with generous employer matching Top up programs for parental leave and compassionate leave Employer-sponsored wellness and recognition programs A cash employee referral program To learn more about working at Empire Life, visit https://www.empire.ca/workatempire. Get to know us

Empire life is proud to be an equal opportunity employer. We celebrate diversity, are committed to creating an inclusive environment, and welcome everyone to participate in our application process. We encourage those of all backgrounds and experiences to apply, even if you don't believe you meet each unique qualification outlined. Applicants will receive equal consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, or age. Empire Life is proud to be an equal opportunity employer, dedicated to building an inclusive and barrier-free workplace. We welcome applications from people with disabilities and are committed to providing accommodations at any stage of the recruitment process. If you require a specific adjustment to help you present your best self, please let us know—we are happy to work with you. If you need this job posting in an alternative format or have any accessibility questions, please contact [email protected].

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Apply on Kit Job: kitjob.ca/job/2g9i8l

📌 Digital Analytics Specialist Lead (Toronto)
🏢 Empire Life
📍 Toronto