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Job Summary The Senior Manager, Paid Media sets strategic direction for digital media investment, ensuring alignment with enterprise priorities and growth objectives. They oversee media strategies, guide a team of Leads and Specialists, partner with stakeholders and external partners to drive innovation, operational excellence, and deliver measurable performance.

Core Responsibilities

Develop and oversee a comprehensive paid media strategy across channels, ensuring cohesive planning and high impact execution.

Leverage advanced marketing analytics to identify growth opportunities, optimize investment, and drive measurable efficiency.

Plan budgets and forecasting across media, achieving targets through key initiatives.

Lead sophisticated testing frameworks to inform strategic decision‑making.

Collaborate closely with cross‑functional partners to build insight‑driven performance and brand media initiatives.

Drive innovation and scale emerging media channels, establishing frameworks for long‑term growth and adoption.

Understand guest needs, identify market opportunities and lead pilot projects.

Champion automation and technology solutions to unlock operational efficiency and improve performance outcomes.

Interpret and apply Marketing Mix Modeling (MMM) insights to inform strategic planning and budgeting.

Lead, coach, and inspire a skilled team, establishing a culture of accountability, innovation, and high performance.

Create sophisticated, leadership‑level reporting that clearly articulates media performance and business impact.

Qualifications

7‑10 years of experience in Paid Media, with a strong focus on Paid Social and Full‑funnel Digital Media Strategy.

Proven experience managing campaigns across platforms including Meta, TikTok, Display and Online Video (OLV).

Experience with DV360 for campaign optimization and execution.





Demonstrated success leading media strategy from planning and budgeting through execution and performance analysis.

Deep understanding of attribution models, conversion tracking, and privacy‑safe measurement approaches.

Ability to manage large budgets and optimize allocation across channels to maximize business outcomes.

Experience designing and executing test‑and‑learn agendas including match‑market testing, A/B testing and geo‑based experiments.

Proven ability to scale paid media programs efficiently while maintaining or improving performance metrics.

Experience managing and developing high‑performing teams.

Excellent communication, organizational, and stakeholder management skills.

Aware of the latest trends and best practices in retail and technology.

Exceptional storytelling and presentation skills.

Must Haves

Acknowledge the presence of choice in every moment and take personal responsibility for your life.

Possess an entrepreneurial spirit and continuously innovate to achieve great results.

Communicate with honesty and kindness and create the space for others to do the same.

Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.

Foster connection by putting people first and building trusting relationships.

Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

Compensation & Benefits Package The compensation range for this position is $134,100–$176,000 CAD annually, with base pay based on location. Eligible employees may receive an annual bonus and equity offerings subject to program eligibility. The company offers a comprehensive benefits program, including extended health and dental perks, mental health plans, paid time off, savings and retirement plan matching, generous employee discount, fitness & yoga classes, parenthood top‑up, extensive development course offerings, and a range of people networks, mentorship programs, and leadership series.

Workplace Arrangement Hybrid. Work is performed onsite at least 4 days per week.

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Apply on Kit Job: kitjob.ca/job/2g9e5c

📌 Senior Manager - Paid Media (Vancouver)
🏢 Lululemon
📍 Vancouver