Apply on Kit Job: kitjob.ca/job/2g9dq9

Maximize SEM efforts with a results-oriented Search Engine Marketing Specialist. Build successful campaigns on Google and Bing, focusing on data-driven strategies and conversion optimization.
As part of a dynamic marketing team, your role will include managing SEM campaigns, conducting thorough keyword research, and optimizing ad copy. With 4-5 years of experience in a B2B setting, you will contribute to strategic decisions informed by robust data analyses. Your knowledge of current campaign types and conversion rate optimization will be key to driving campaign success.
Key Responsibilities:
• Optimize Google and Bing SEM campaigns for performance
• Conduct keyword research and audits for growth opportunities




• Collaborate on ad copy and landing page optimization
• Analyze performance metrics like CPC and CPA
• Use Optimizely for A/B tests and data analysis
Requirements:
• 4-5 years of experience in search engine marketing
• High proficiency in Google Sheets and Excel
• Knowledge of CRO and A/B testing tools
• Strong data analysis and communication skills
• B2B experience preferred
Utilize your marketing expertise to optimize SEM campaigns and improve revenue generation in a collaborative environment.
#J-18808-Ljbffr

Apply on Kit Job: kitjob.ca/job/2g9dq9

📌 Experienced Search Engine Marketing Specialist for Strategic Campaigns (Toronto)
🏢 Gofractional
📍 Toronto