PPC Specialist (Toronto)

PPC Specialist (Toronto)

19 Apr
|
WSI - Comandix Marketing
|
Toronto

19 Apr

WSI - Comandix Marketing

Toronto

Reports To:

Chief Operating Officer (COO)

About WSI Comandix Comandix Marketing Inc. is a top-tier digital marketing agency headquartered in Ontario, Canada. As a licensed WSI office with over 25 years of consistent performance, we help businesses unlock their growth potential through innovative digital strategies. From SEO and Paid Advertising to Website Design and Conversion Optimization, we deliver measurable value to clients across diverse industries.

Visit us at www.simplifytheinternet.com to learn more about our mission to simplify digital marketing and drive real business impact.

Position Overview We’re seeking a PPC Specialist who is analytical, detail-oriented, and ready to execute. This is not a high-level managerial role. It’s a tactical, execution-focused position intended to provide day-to-day PPC campaign management and optimization for our leadership team and clients.

You’ll be responsible for building, managing, and optimizing paid media campaigns—primarily across Google Ads and Meta Ads. Experience with Microsoft Ads is an asset. You’ll monitor performance, implement optimizations, and deliver regular reporting. There is room to grow. This role has a defined pathway for advancement within our Paid Media division.

Key Responsibilities

Plan, launch, and optimize PPC campaigns across Google Ads and Meta Ads (search, display, video, and social formats)

Support campaign builds including keyword research, ad copywriting, audience targeting, and creative testing

Monitor campaign KPIs such as CTR, CPC, ROAS, conversions, and lead quality

Execute ongoing optimizations including bid adjustments, negative keyword management, and A/B testing

Collaborate cross-functionally with SEO, content, and web development teams to maximize campaign impact

Participate in internal reporting cycles, providing clear performance insights and recommendations

Maintain quality control across campaigns, budgets, and deliverables using industry best practices





Ensure regular communication with WSI’s clients, keeping them informed about progress, performance, and issues

What We’re Looking For Must-Have Experience & Skills

3–5 years of hands-on PPC execution experience in an agency or fast-paced environment

Proven track record managing Google Ads campaigns (search, display, video)

Experience with Meta Ads campaign setup and optimization (awareness, traffic, and lead‑gen objectives)

Familiarity with Microsoft Ads (asset, not required)

Proficiency with Google Analytics (GA4), Tag Manager, and conversion tracking

Confident navigating Ads Manager, Keyword Planner, and reporting platforms

Strong QA habits and budget management skills

Ability to write and test ad copy that balances creativity with performance

Current Google and META Certifications

Attributes That Matter

Analytical mindset with strong problem‑solving skills

Organized with the ability to prioritize and adapt in a fast‑paced environment

Proactive, resourceful, and execution‑focused

Collaborative with a positive, team‑first attitude

Strong verbal and written communication skills

We believe success is built on a foundation of trust, accountability, and long‑term partnerships—with both clients and team members. The right candidate will:

Embrace our core values of respect, transparency, and ethics

Thrive in a structured yet flexible setting

Be motivated to learn, grow, and contribute at a high level

Take pride in quality execution and client impact

Additional Notes

Live test (15–20 min) will be conducted as part of the interview process to assess tactical skills and thinking

References are required prior to any offer of employment

Competitive salary and benefits package available, including comprehensive insurance, remote‑work, team events, and more

Salary range: $60k - $70k, depending on experience

To Apply

Submit your resume and a brief cover letter via LinkedIn. If shortlisted, you will be contacted for a pre‑screen and next steps.

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📌 PPC Specialist (Toronto)
🏢 WSI - Comandix Marketing
📍 Toronto

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