Data Scientist for Marketing Analytics (Vancouver)

Data Scientist for Marketing Analytics (Vancouver)

19 Apr
|
Electronic Arts (EA)
|
Vancouver

19 Apr

Electronic Arts (EA)

Vancouver

Join a talented team as a Data Scientist, focusing on marketing analytics and growth. Utilize data-driven insights to enhance marketing strategies and optimize performance across digital platforms.

In this hybrid role, you'll collaborate with media buyers, building models and conducting experiments that inform budget allocations. The position involves analyzing marketing impact and making recommendations based on data insights. As part of a tight-knit team, you'll contribute your expertise to shape strategic decisions and marketing effectiveness.

Key Responsibilities:



• Build Bayesian Hierarchical Media Mix Models • Design and analyze marketing incrementality experiments • Lead retargeting experiment designs and A/B testing • Develop budget optimization tools for decision-making • Create forecasting models to project game performance

Requirements: • Master’s in a quantitative field, 2–5 years in data science • Familiarity with MMMs and causal inference techniques • Solid proficiency in Python/R and SQL • Experience with Bayesian modeling frameworks • Ability to communicate results to non-technical stakeholders

Leverage your analytical skills to drive impactful marketing strategies and enhance user engagement. #J-18808-Ljbffr

📌 Data Scientist for Marketing Analytics (Vancouver)
🏢 Electronic Arts (EA)
📍 Vancouver

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