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Director, GMP / Ad Tech Location:

Remote (Canada)

Time Zone Preference:

Eastern Time Zone

About Incubeta Incubeta is a global marketing partner focused on driving profitable growth by bringing media, creative, data, and technology together into one integrated solution. We partner with CMOs and business leaders who demand clarity, accountability, and meaningful results. We are positioned for momentum in the Americas, believing the future belongs to agencies that can connect performance and brand, strategy and execution, creative and media.

Role summary As a GMP Lead, you will act as the US subject matter expert for Google Marketing Platform, ensuring deep technical expertise, consistent ways of working and strong partnership alignment across our client base.

You are responsible for how GMP capabilities are applied across client engagements, ensuring platforms are implemented, optimized and leveraged to support effective marketing outcomes.

Working closely with global leadership and support teams, you bring consistency in standards, share best practices and ensure US client needs are reflected in the evolution of our GMP approach and partnerships.

You partner with client teams, marketing intelligence and activation specialists to ensure GMP platforms are used effectively within broader marketing strategies, providing technical guidance, troubleshooting and expertise where required.

As the central point of expertise, you stay ahead of platform developments, strengthen relationships with Google and other partners, and ensure Incubeta remains at the forefront of GMP capability and delivery.

Responsibilities Technical Leadership & Delivery

Act as the senior escalation point for complex GMP-related challenges, particularly across DV360 and CM360

Provide hands‑on support across key client work, troubleshooting platform issues and guiding solutions

Maintain a strong working knowledge across the broader GMP stack (SA360, GA4, etc.)

Lead by example, actively contributing to delivery rather than operating purely at a distance

Team Leadership & Capability Building





Lead and develop a team of experienced GMP practitioners

Build a more scalable and resilient capability, reducing reliance on individual specialists

Design and implement structured upskilling initiatives across the GMP stack

Mentor senior team members and support their development in both technical and client-facing areas

Commercial & Operational Ownership

Own the P&L; for the GMP function, including forecasting, planning, and performance tracking

Identify opportunities to increase platform adoption, usage, and revenue contribution

Drive operational improvements to support scalability, efficiency, and consistency across clients

Contribute to the broader commercial success of the Market Intelligence function

Sales & Growth Enablement

Partner closely with sales and growth teams to support new business opportunities

Lead the development of technical proposals and solution design for GMP-related pitches

Help position GMP as a strategic growth driver, not just a delivery function

Support cross-sell and upsell opportunities across existing clients

Cross-Functional Collaboration

Work closely with media, strategy, sales, and data science teams to deliver integrated solutions

Ensure GMP capability is aligned with broader marketing intelligence and effectiveness strategies

Contribute to a more connected, less siloed approach across the business

Partnership & Innovation

Build and maintain relationships with key stakeholders within Google GMP

Stay at the forefront of new platform developments, features, and industry changes

Drive adoption of new capabilities (e.g. privacy-first solutions, automation, AI-led features)

Requirements Certification and/or Licenses Google Certifications in Campaign Manager 360,



Search Ads 360 and Display & Video 360, and Google Analytics, and ideally, one or more Google Cloud Certifications

Experience – functional/industry/client/project knowledge

A minimum of 10 years’ experience within the digital agency industry.

Well-versed in performance marketing, yielding results for clients’ investments, i.e. sales/lead conversion and omni-channel acquisition

Experience in working directly with clients & commercial teams

Experience presenting and pitching for business with strong presentation skills

Experience with using data connectors to enable data/signal integration and enrichment that drive marketing efficiency

Very strong knowledge of Pmax, Value Based Bidding, and other Google tools & capabilities

Conversant/knowledgeable of product data feeds, and preferably one or two feed products (e.g. Feedonomics)

Illustrate strong relationships with Technology partners; Google, Meta, publishers etc.

Demonstrated Competencies

Experience in working directly with clients & commercial teams

Experience presenting and pitching for business with strong presentation skills

Clear understanding of digital commercial models

Experience with data analysis & reporting tools (e.g. Google Analytics; Looker.)

Ideally, experience with GCP tools (e.g. BQ, BQML, Vertex AI, etc.)

Familiarity with measurement plans & tracking

Most recent hires fall within this range and have the opportunity to earn more over time based on individual and company performance. However, the initial salary offer is based on several factors such as the individual's location, relevant knowledge, skills and experience for the position.

All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

As a general policy, Incubeta does not offer employment visa sponsorships upon hire or in the future.

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Apply on Kit Job: kitjob.ca/job/2g9crp

📌 Director, GMP / Ad Tech (Toronto)
🏢 Incubeta
📍 Toronto