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Role Overview

We are seeking a Senior Analyst, Campaigns and Leads to support the Private Wealth business with day to day campaign execution, analysis, and reporting. This is a hands on role focused on end to end 360 degree campaign delivery, including data investigation, audience selection, execution support, and post campaign performance reporting.

The successful candidate will partner closely with business stakeholders and cross functional teams, providing actionable insights and ensuring campaigns are executed accurately and efficiently. This role directly supports Yousriyah and the broader team and requires strong technical capability paired with excellent communication skills.

Campaign Execution and BAU Support

- Execute and support day to day campaign BAU activities, including running existing campaigns and supporting new campaign launches
- Manage full end to end 360 degree campaign workflows from data preparation through post campaign reporting
- Support campaigns across multiple programs, including
- Mortgages
- Deposits
- Prospective and existing client initiatives
- Data model driven campaigns

Data Analysis and Investigation

- Perform data investigations to support campaign requirements and troubleshoot issues
- Analyze and validate data linkages, joins, and audience segmentation logic
- Work with large datasets, including merging, transforming, and validating data
- Use SQL and SAS Enterprise Guide to support campaign data needs





Reporting and Insights

- Deliver post campaign reporting and performance analysis
- Interpret campaign results and translate data into meaningful, actionable insights
- Present findings clearly to business partners and stakeholders
- Support reporting using tools such as Excel and Power BI where applicable

Stakeholder Communication

- Communicate findings through email, presentations, and in person discussions
- Act as a trusted partner to hands on business stakeholders
- Clearly explain technical data outputs to non technical audiences

Required Skills and Experience

- Minimum 5 years of experience in campaign execution, analysis, and reporting
- Strong experience supporting end to end 360 degree campaigns
- Proven hands on experience running multi channel campaigns
- Direct execution experience, not monitoring only

Technical Skills

- Minimum 3 years of hands on experience with SAS Enterprise Guide
- SQL based, hard coding focused experience required
- Not limited to GUI or minor usage
- Very solid SQL proficiency
- Experience with
- Data investigations and troubleshooting
- Data joins, transformations, and validation
- ETL concepts and tooling
- Comfortable working with large campaign and customer datasets

We may use artificial intelligence tools to assist with the screening, assessment, or selection of potential applicants for this position.

Apply on Kit Job: kitjob.ca/job/2g9a0q

📌 Campaign Analyst (Toronto)
🏢 Insight Global
📍 Toronto