Player Lifecycle Strategy Manager (Vancouver)

Player Lifecycle Strategy Manager (Vancouver)

19 Apr
|
Electronic Arts
|
Vancouver

19 Apr

Electronic Arts

Vancouver

Architect player engagement through innovative lifecycle management. As Product Manager, focus on enhancing retention, automating communication, and enriching personalized player experiences.

This role leverages your skills to implement robust lifecycle strategies for player retention and monetization. You will define and refine CRM tools, steering cross-functional collaboration with marketing and game teams. By utilizing data-driven insights, you will develop strategies that connect with players and drive deeper engagement.

Key Responsibilities:



• Develop comprehensive player lifecycle engagement strategies • Define roadmaps for CRM tools and automated messaging • Implement data-driven segmentation for personalized content • Align marketing and game teams for cohesive plans • Test and optimize engagement features and strategies

Requirements: • 3–5 years product management experience in gaming • Understanding of consumer lifecycle and CRM tools • Rigorous analytical skills for data and trends • Robust communication for translating technical insights • Ability to craft actionable strategies from data

Transform player experiences by establishing lasting relationships and tailored interactions that foster community loyalty. #J-18808-Ljbffr

📌 Player Lifecycle Strategy Manager (Vancouver)
🏢 Electronic Arts
📍 Vancouver

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