Apply on Kit Job: kitjob.ca/job/2g97xk

Position Overview:

The Email Marketing Specialist serves as a critical driver of consumer engagement by strategically managing the end-to-end consumer lifecycle. This role ensures every touchpoint aligns with brand objectives while delivering highly relevant, segmented content that resonates across diverse audiences. Balancing strategic vision with hands-on execution, the Specialist leverages data-driven insights to optimize campaigns, enhance engagement, and strengthen long-term consumer relationships.

Core Responsibilities:

Audience Segmentation and Lifecycle Management

- Develop and implement sophisticated audience segmentation strategies to ensure highly relevant, personalized content delivery across diverse consumer cohorts that drives engagement and builds loyalty.
- Orchestrate the end-to-end consumer email journey, identifying key opportunities for lead magnets, automated triggers, re-engagement campaigns, loyalty-driven touchpoints, and organic growth of the subscriber base.
- Produce creative briefs and communicate direction for email topics and accompanying visuals to the Creative Services team, ensuring alignment across messaging and brand standards.
- Collaborate with the Brand Marketing team to align email initiatives with multi-channel campaigns, ensuring a seamless and cohesive brand experience.
- Analyze KPIs, such as subscriber behaviour, engagement and retention metrics to refine targeting parameters, optimize list growth, and foster long-term health of the email databases.

Technical Execution and CRM Optimization

- Manage the deployment of all email campaigns within CRM platforms, encompassing troubleshooting, template management, link validation, and beyond.




- Oversee the rigorous quality assurance process for every deployment, ensuring valuable rendering across various devices, browsers, and email clients.
- Integrate dynamic content blocks and advanced personalization tags to enhance the sophistication of outbound communications.
- Maintain email list integrity, overseeing data hygiene practices and list management to minimize bounce rates and maximize deliverability.

Email Compliance and Governance

- Ensure full CASL and PIPEDA compliance by maintaining opt-in mechanisms, consent records, and unsubscribe protocols, staying current with legal requirements and confidently applying it in day-to-day email operations.
- Monitor global privacy trends and deliverability standards to proactively adjust internal workflows and mitigate risks.
- Establish and document standardize operating procedures for email deployment to ensure consistency and operational excellence.

Performance Analysis and Optimization

- Execute A/B testing framework, focused on subject lines, creative layouts, and CTA placements, to drive continuous improvement in open and click-through rates.
- Analyze and translate campaign results into actionable insights that inform future strategy, identify opportunities for consumer education, and strengthen engagement.




- Monitor industry benchmarks and emerging email marketing trends to maintain leadership in email communications.

Qualifications:

- Bachelor’s degree or Diploma in Marketing, Communications, or related field, or equivalent professional experience.
- 3+ years of hands-on experience in email marketing or comparable role.
- Hands-on experience in CRM platforms, such as Mailchimp, Klaviyo, and Salesforce Marketing Cloud.
- Experience working with cross-functional teams to execute integrated marketing campaigns.

Key Skills:

- Strong organizational skills with the ability to manage multiple workstreams simultaneously.
- Ability to articulate complex technical metrics and channel performance, translating data into high-level business impact and actionable insights.
- Proven success in designing and executing lifecycle marketing campaigns that drive engagement and growth.
- Creative thinker with the ability to generate innovative content ideas and solutions for email marketing campaigns.
- Proficiency in HTML/CSS for email development, ensuring responsive designs and optimal rendering across email service providers.
- Skilled at troubleshooting technical and rendering issues to maintain campaign quality.
- Excellent verbal and written communication, with the ability to collaborate across teams and stakeholders.

How to Apply

Please submit your resume and a cover letter outlining your qualifications and explaining why you are the perfect fit.

Job Type: Full-time, Permanent

Pay: $60,000 – $65,000 per year

Benefits:

- Dental care
- Paid time off
- Store discount
- Vision care

Schedule

- Monday to Friday
- Work Location: North York Hybrid – 4 days on site

Apply on Kit Job: kitjob.ca/job/2g97xk

📌 Email Marketing Specialist - toronto
🏢 CanPrev
📍 Toronto