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Title And Summary

Senior Analyst, Services B2B Marketing Operations

Company Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, straightforward, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Role Overview

The Services Marketing Operations is the core enabler for the entire Services Marketing team. The focus is on driving scalable campaign execution, operational excellence, and continuous improvement. This role sits at the intersection of strategy, execution and measurement, blending campaign execution and performance management to provide data driven marketing insights. It reports to the Director of Marketing Operations within the Services Marketing Operations & Digital team and works closely with cross‑functional teams across the business.

Campaign Execution & Support

- Collaborate with global demand generation, field marketing, product marketing, partner marketing, and digital teams to support cross‑channel campaign setup and execution in various marketing automation platforms.
- Build, test, and deploy emails, landing pages, forms, and trigger‑based workflows according to campaign briefs and timelines.
- Ensure campaign assets are QA’d and comply with brand guidelines, meet Mastercard’s high quality standards, and meet data privacy requirements.
- Keep Mastercard Services on the cutting edge of B2B marketing, bringing fresh ideas and innovative approaches to the table.

Lead Management & Data Operations

- Perform lead list uploads and data imports into marketing automation and CRM platforms with a strong focus on data cleanliness,



deduplication, and segmentation.
- Monitor lead flow between marketing systems and CRM (e.g., Salesforce), ensuring proper attribution, link tracking, lead source tracking, and funnel progression.
- Assist in managing lead scoring, routing logic, and lifecycle status updates.

Reporting & Analytics

- Develop and maintain campaign performance dashboards and reports (e.g., email performance, lead generation, MQL pipeline contribution).
- Analyze and share insights on campaign ROI, conversion rates, and funnel performance to inform marketing strategy.
- Support A/B testing and performance optimization initiatives.

MarTech Tools & Process Optimization

- Act as a power user of key MarTech platforms (e.g., Salesforce Marketing Cloud, Salesforce, Tableau, or similar).
- Maintain documentation of marketing operations processes and system configurations.
- Identify and implement improvements to workflows, integrations, and governance to increase marketing efficiency and scalability.

Qualifications

- Several years of work experience in B2B marketing performing campaign execution. Experience in B2B, SaaS, and/or Professional Services industries is preferred.
- Bachelor’s or master’s degree (or equivalent experience) in marketing, business, analytics, engineering or a related field.
- 2+ years hands‑on experience with Marketing Automation Platforms (Salesforce Marketing Cloud preferred or Marketo/HubSpot) and CRM Systems (Salesforce preferred).
- Strong understanding of B2B lead management processes and funnel metrics.




- Proficient in Microsoft Office including Excel, PowerPoint and data visualization tools (Tableau, PowerBI).
- Comfort with technical marketing skills in SQL, HTML, CSS, and AMP script are highly preferred.
- Detail oriented with excellent organizational, project management, and time management skills.
- Familiarity with global privacy regulations (GDPR, CAN‑SPAM, CCPA).
- You are a natural collaborator who thrives in fast‑paced, multi‑product environments. You can work independently and as part of a team.
- You can navigate different time zones, juggle multiple projects, and deliver on deadlines without missing a beat.

Corporate Security Responsibility

- Abide by Mastercard’s security policies and practices.
- Ensure the confidentiality and integrity of the information being accessed.
- Report any suspected information security violation or breach.
- Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

Equal Opportunity Statement

Mastercard is a merit‑based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Pay Ranges

Toronto, Canada: $83,000 - $132,000 CAD (for a role performed in Canada, competitive pay based on location, experience and other qualifications, with eligibility for discretionary annual incentive program).

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Apply on Kit Job: kitjob.ca/job/2g97jl

📌 Senior Analyst, ServicesB Marketing Operations (Toronto)
🏢 Mastercard
📍 Toronto