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Who we are:

Geotab® is a global leader in IoT and connected transportation, certified “Great Place to Work™.” We are a diverse team working to help businesses grow, succeed, and increase safety and sustainability of communities.

Geotab is advancing security, connecting commercial vehicles to the internet, and providing web‑based analytics to help customers better manage their fleets. Our open platform and Geotab Marketplace® offers hundreds of third‑party solutions to automate operations by integrating vehicle data with other data assets. By processing billions of data points a day, we leverage analytics and machine learning to improve productivity, reduce fuel consumption, enhance driver safety, and achieve regulatory compliance.

Competitive Intelligence & Market Research Manager

We are looking for a manager who will support Geotab’s understanding of the competitive landscape and market dynamics in connected vehicle, fleet management, and telematics industries.

Responsibilities

Develop and execute a competitive intelligence program, monitoring key competitors’ strategies, products, pricing, and market positioning.

Conduct feature‑by‑feature comparisons and technical assessments of competitor offerings against Geotab’s solutions.

Analyze quantitative and qualitative data from market reports, analyst reports, customer feedback, sales data, industry news, win/loss analysis, and product teardowns to uncover key insights.

Translate findings into clear, concise, actionable recommendations for senior leadership and key stakeholders.

Collaborate with product marketing, product management, marketing, sales, and strategy teams to shape product roadmaps, sales strategies, marketing campaigns, and overall business strategy.

Proactively monitor the competitive landscape to identify emerging threats and opportunities.

Prepare and present regular reports and briefings on the competitive environment, product comparisons, and market trends to stakeholders.

Stay abreast of industry developments,



emerging technologies, and regulatory changes impacting the telematics and connected vehicle ecosystem.

Qualifications

- Proven experience in competitive intelligence, market research, or a related analytical role within technology; experience in connected vehicles, fleet management, or telematics is a strong asset.
- Strong analytical skills and ability to synthesize technical and business information from diverse sources.
- Proficiency in research methodologies (qualitative and quantitative) and data analysis tools.
- Experience with product benchmarking and feature comparison highly desirable.
- Excellent communication, presentation, and storytelling skills; ability to influence stakeholders at all levels.
- Strategic thinker with strong business acumen and capability to align insights with business objectives.
- Highly organized, detail‑oriented, and capable of managing multiple projects concurrently in a fast‑paced environment.
- Experience with competitive intelligence platforms and market research databases is a plus.

Perks

- Flex working arrangements
- Home office reimbursement program
- Baby bonus & parental leave top‑up program
- Online learning and networking opportunities
- Electric vehicle purchase incentive program
- Competitive medical and dental benefits
- Retirement savings program
- *The above are offered to full‑time permanent employees only

EEO Statement

Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure accessibility needs of employees with disabilities are considered as part of performance management, career development, training and redeployment processes.

By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy.

Hiring Range: $101,600 - $132,000 CAD

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Apply on Kit Job: kitjob.ca/job/2g97gw

📌 Competitive Intelligence & Market Research Manager (Toronto)
🏢 GEOTAB
📍 Toronto