Apply on Kit Job: kitjob.ca/job/2g9377

What is the opportunity?

As a Marketing Manager on the Employer Brand team, you are responsible for the successful management of high impact, high-visibility campaigns critical in shaping and amplifying our reputation as an employer of choice, globally. You’ll work as a trusted Employer Brand advisor to multiple RBC business lines as you work to help them achieve their talent objectives. You’ll be the go-to expert on the fast-changing talent market and marketing trends, turning insights into actionable strategies that keep RBC ahead of the competition. Your recommendations won’t just be strategic - they’ll shape how we connect with top talent and drive real impact for our businesses. From trying out new channels and formats to bringing fresh ideas to the table, you’ll play a key role in making RBC’s brand stand out to top talent. If you’re a strategic thinker, creative, quick-to-market, solution-oriented and thrives working in a high-energy environment - we want to hear from you!

What will you do?

- Design and implement full-funnel marketing campaigns that drive awareness, engagement, and conversion, from passive candidate interest to application.
- Drive successful end-to-end implementation of marketing campaigns and activities ensuring timelines, deliverables, and KPIs are met with excellence and efficiency.
- Be a trusted advisor to internal partners, using data and insights to drive decision-making and continuously optimize strategy.
- Champion our brand visual and verbal guidelines to ensure campaign creatives are on-brand throughout the candidate journey and across all touchpoints such as landing pages, newsletters, and more.
- Analyze campaign results to track performance, identify wins and learnings, trends and opportunities, and provide recommendations and actionable insights to continuously optimize campaign ROI.
- Visualize and present campaign results and ROI in performance updates and wrap-up reports to senior leaders.
- Provide leadership and foster collaboration with integrated support teams, stakeholders,



and agency partners to deliver creative that is on brand, on time, and on budget to drive results.

What you need to succeed?

Must have:

- 5 – 7 years’ experience in marketing or brand strategy, with a focus on paid, digital, content and social media.
- Employer Brand & Recruitment Marketing experience is an asset.
- Proven ability to build and execute brand strategies that achieve measurable business results.
- Excellent knowledge of traditional and digital advertising mediums.
- Analytical mindset with experience drawing insights from qualitative and quantitative data; delivering insights and reporting to stakeholders to inform strategy.
- Strong communication and storytelling skills, with confidence presenting to audiences of different seniority.
- Strong project management skills with the ability to juggle multiple priorities, timelines, and stakeholders.
- Proficiency with recruiting platforms, job boards, social media, search engine, web, analytics, marketing automation and other tools that support building awareness and demand generation with candidates.
- Exceptional relationship-building and stakeholder management skills across a complex matrixed organization.
- Experience managing external agency and partner relationships.

Nice to have:

- Agency experience is a solid asset.
- Phenom CMS, CRM, Analytics.
- Google Analytics.
- Intermediate to expert SEM/SEO skills and experience.

What’s in it for you

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

- A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable.
- Leaders who support your development through coaching and managing opportunities.
- Ability to make a difference and lasting impact.
- Work in a dynamic, collaborative, progressive, and high-performing team.

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Apply on Kit Job: kitjob.ca/job/2g9377

📌 Manager, Employer Brand (Toronto)
🏢 Royal Bank of Canada
📍 Toronto