Influencer Marketing Manager (Toronto)

Influencer Marketing Manager (Toronto)

19 Apr
|
Futuretek
|
Toronto

19 Apr

Futuretek

Toronto

Hiring: Influencer Marketing Manager We are looking for an Influencer Marketing Manager to lead our creator and partner programs across platforms like TikTok, Instagram, YouTube and Twitch. You will own the strategy, relationships and campaigns that help us reach new audiences, bring our brands to life through creators and drive measurable results.

Key Responsibilities Strategy and Planning

Develop an influencer and creator strategy that supports our overall marketing and growth goals across multiple brands

Identify priority markets, platforms and content formats based on audience insights and performance data

Build always on and campaign based plans for product launches, events and key promotional periods

Creator and Partner Relationships

Source, evaluate and onboard creators and digital partners who fit our brand guidelines and target audiences

Manage day to day relationships with creators, agencies, talent managers and other partners

Negotiate deliverables, timelines and fees while protecting brand, legal and compliance requirements

Campaign Management

Brief creators and partners clearly on goals, key messages and required disclosures

Review and approve content to ensure brand safety and alignment with platform and regulatory guidelines

Coordinate timelines with Social Media, CRM and Design so influencer activity supports wider campaigns

Performance and Optimization

Track performance of influencer & partner campaigns views, engagement, click through, sign ups or other agreed metrics

Produce regular reports on what is working and what is not by platform, partner and content type

Test and iterate on messaging, formats and partner mix to improve results over time

Collaboration and Internal Communication

Work closely with Social Media, CRM, Design & Product teams to align influencer activity with content calendars & key events





Share learnings and best practices with the wider marketing team and recommend new opportunities

Provide insights on creator trends, platform changes and player behaviour to internal stakeholders

Compliance and Brand Safety

Ensure all influencer and partner activity follows platform rules and advertising guidelines, including proper disclosures

Partner with Legal and Compliance where needed to review higher risk campaigns or partners

Monitor live content for potential issues and act quickly if something needs to be adjusted or removed

Requirements

Bachelor’s degree in Marketing, Communications or a related field, or equivalent experience

Proven experience in influencer, creator or digital partnership marketing

Strong understanding of social platforms and creator ecosystems

Hands on experience managing creator or influencer campaigns from brief to reporting, including contracts, tracking &payments;

Comfortable working with data, setting KPIs and using analytics tools to evaluate performance

Excellent written and verbal communication skills in English and strong relationship building skills

Strong organizational skills and the ability to manage multiple campaigns and stakeholders at the same time

Genuine interest in gaming and online communities and an understanding of gaming culture and trends

Nice To Have (not necessary to apply)

Experience working with influencer or creator platforms and partnership management tools

Experience in performance driven campaigns CPI, CPA, ROAS or similar

Experience in regulated or sensitive industries where compliance and brand safety are key

Benefits of working with us:

Competitive salary and performance based bonuses

Comprehensive benefits including extended healthcare, dental, vision and disability coverage

Opportunities for career development, growth and advancement

A collaborative and supportive team environment

Company events and on site leisure facilities

On site parking

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📌 Influencer Marketing Manager (Toronto)
🏢 Futuretek
📍 Toronto

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