19 Apr
|
Futuretek
|
Toronto
Apply on Kit Job: kitjob.ca/job/2g92c2
Hiring: Influencer Marketing Manager We are looking for an Influencer Marketing Manager to lead our creator and partner programs across platforms like TikTok, Instagram, YouTube and Twitch. You will own the strategy, relationships and campaigns that help us reach new audiences, bring our brands to life through creators and drive measurable results.
Key Responsibilities Strategy and Planning
Develop an influencer and creator strategy that supports our overall marketing and growth goals across multiple brands
Identify priority markets, platforms and content formats based on audience insights and performance data
Build always on and campaign based plans for product launches, events and key promotional periods
Creator and Partner Relationships
Source, evaluate and onboard creators and digital partners who fit our brand guidelines and target audiences
Manage day to day relationships with creators, agencies, talent managers and other partners
Negotiate deliverables, timelines and fees while protecting brand, legal and compliance requirements
Campaign Management
Brief creators and partners clearly on goals, key messages and required disclosures
Review and approve content to ensure brand safety and alignment with platform and regulatory guidelines
Coordinate timelines with Social Media, CRM and Design so influencer activity supports wider campaigns
Performance and Optimization
Track performance of influencer & partner campaigns views, engagement, click through, sign ups or other agreed metrics
Produce regular reports on what is working and what is not by platform, partner and content type
Test and iterate on messaging, formats and partner mix to improve results over time
Collaboration and Internal Communication
Work closely with Social Media, CRM, Design & Product teams to align influencer activity with content calendars & key events
Share learnings and best practices with the wider marketing team and recommend new opportunities
Provide insights on creator trends, platform changes and player behaviour to internal stakeholders
Compliance and Brand Safety
Ensure all influencer and partner activity follows platform rules and advertising guidelines, including proper disclosures
Partner with Legal and Compliance where needed to review higher risk campaigns or partners
Monitor live content for potential issues and act quickly if something needs to be adjusted or removed
Requirements
Bachelor’s degree in Marketing, Communications or a related field, or equivalent experience
Proven experience in influencer, creator or digital partnership marketing
Strong understanding of social platforms and creator ecosystems
Hands on experience managing creator or influencer campaigns from brief to reporting, including contracts, tracking &payments;
Comfortable working with data, setting KPIs and using analytics tools to evaluate performance
Excellent written and verbal communication skills in English and strong relationship building skills
Strong organizational skills and the ability to manage multiple campaigns and stakeholders at the same time
Genuine interest in gaming and online communities and an understanding of gaming culture and trends
Nice To Have (not necessary to apply)
Experience working with influencer or creator platforms and partnership management tools
Experience in performance driven campaigns CPI, CPA, ROAS or similar
Experience in regulated or sensitive industries where compliance and brand safety are key
Benefits of working with us:
Competitive salary and performance based bonuses
Comprehensive benefits including extended healthcare, dental, vision and disability coverage
Opportunities for career development, growth and advancement
A collaborative and supportive team environment
Company events and on site leisure facilities
On site parking
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Apply on Kit Job: kitjob.ca/job/2g92c2
📌 Influencer Marketing Manager (Toronto)
🏢 Futuretek
📍 Toronto