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Company Overview

RBCx pursues big, bold ideas and leverages RBC’s extensive experience, networks, and capital to help shape what’s next. Our four pillars – Banking, Capital, Platform, and Ventures – combine to support tech businesses of all sizes and stages, making us the go‑to backer of Canadian innovation. Our people are our most valuable assets, so we invest deeply in ensuring RBCx isn’t just a place to work but a place to belong.

About Dr.Bill

Dr.Bill is the largest dedicated medical billing provider in Canada, serving 11,000+ physicians and healthcare professionals in Ontario, British Columbia, and Alberta. Fully owned by RBC, Dr.Bill is part of the RBCx portfolio. Working at Dr.Bill offers the benefits of a large company with the speed and energy of a scaling venture. Dr.Bill’s goal is to modernize healthcare technology, freeing doctors to focus on patients and personal lives, thereby improving the quality of care for patients and contributing to a healthier Canada.

Position Overview

Dr.Bill is looking to hire a Content Marketing Manager who will be responsible for fostering audience engagement, strengthening brand affinity, and driving demand by positioning Dr.Bill as a trusted leader in the Canadian healthcare system.

What You Will Do

- Own the planning and execution of Dr.Bill’s content strategy across multiple channels and formats, including but not limited to blogs, articles, newsletters, whitepapers, thought leadership pieces, videos, and website content.
- Maintain a tactical editorial calendar, ensuring alignment with roadmaps and business priorities, and identify themes based on insights and seasonality.
- Oversee content creation, including writing briefs, updating existing content, and individually creating content when needed.
- Optimize existing content for performance, working cross‑functionally to audit and deploy content for CRO, SEO,



and AEO improvements.
- Manage content projects to ensure timely delivery and resource allocation.
- Partner with Sales and Marketing teams to create content that supports pipeline generation and new customer acquisition.
- Define success metrics for content initiatives; continually analyze and report on the success of content initiatives, using data to drive decision making.
- Liaise with internal stakeholder groups within RBC to uncover content opportunities that drive overall enterprise value.

What You Need To Succeed

Must have:

- 5+ years of marketing experience, primarily focused on content creation and distribution
- Strong writing, editing, and storytelling skills
- Proficiency in content management systems (eg, WordPress, etc)
- Demonstrated knowledge and application of SEO/AEO best practices
- Analytical skills to measure content performance and optimize strategies
- Ability to manage multiple projects and meet deadlines
- A highly team-oriented growth mindset and experience working cross‑functionally with Sales, Marketing and Customer teams to drive collective business impact

Nice‑to‑have :

- Experience working within large, matrixed organizations
- Existing knowledge of Canadian healthcare system

Benefits

- A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
- Leaders who support your development through coaching and managing opportunities
- Ability to make a difference and lasting impact
- Work in a dynamic, collaborative, progressive, and high‑performing team
- Flexible work/life balance optionsOpportunities to do challenging work

Job Details

Address: 20 KING ST W, TORONTO

City: Toronto

Country: Canada

Work hours/week: 37.5

Employment Type: Full time

Platform: PERSONAL & COMMERCIAL BANKING

Job Type: Regular

Pay Type: Salaried

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Apply on Kit Job: kitjob.ca/job/2g92b9

📌 Content Marketing Manager (Toronto)
🏢 RBCx
📍 Toronto