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Senior Manager, Commercial and Business Development (YLW) The Senior Manager, Commercial and Business Development is responsible for leading Kelowna International Airport’s (“YLW”) commercial and business development functions. The position includes commercial development, business development, community relations, opportunity generation and management, stakeholder relations, and brand management. The incumbent will lead the development and delivery of strategic commercial and business development strategies, programs, projects and initiatives, including those targeting non‑aeronautical revenue streams. The role supports continued service improvements for passengers, stakeholders and campus businesses, and leads the identification and coordination of new airport business opportunities, commercial leasing, food and beverage, concessions, strategic marketing and community engagement.

This position is accountable for fostering strategic partnerships, brand management, stakeholder relations, and revenue generation across the airport campus and with external partners.

Business Development

Lead the implementation of the business development vision and strategic objectives to align with YLW’s overall strategic plan

Develop and implement specific business opportunity strategies to drive aeronautical and non‑aeronautical revenues

Oversee adaptation to changing market situations, managing strategy to meet market conditions and challenges

Lead engagement with external stakeholders and airport partners, positioning YLW as a key regional economic driver

Commercial Development

Lead the development of commercial vision and strategic objectives to achieve revenue generation, operational excellence and innovation goals

Lead and develop commercial leasing opportunities, food and beverage and concession contracts, advertising and sponsorship, and community engagement opportunities

Discover, develop and negotiate real estate, property management and other commercial land development opportunities at YLW

Brand Management

Oversee brand programs, including sponsorships and advertisements, to promote YLW as the region’s key economic driver

Lead and coordinate the development of the department’s communication and marketing material; approve marketing and communications material

Oversee community events, travel shows and activations that enhance YLW’s brand and reputation within the local community

Stakeholder Relations

Lead development of new opportunities to build community awareness

Identify, build and maintain relationships with key internal and external stakeholders





Establish and maintain a network of professional peers and recommend innovative approaches that enhance service delivery and performance

Collect and interpret information and data related to business development, commercial development, community engagement and brand management for analysis, reporting and planning

Strategic Partnerships

Foster meaningful partnerships with business groups, industry associations, economic development and tourism organizations, municipal, provincial and federal agencies, and Indigenous community groups

Oversee design, implementation and execution of the annual Business Development, Marketing and Commercial Development plans

Lead development and implementation of initiatives supporting YLW’s strategies, goals and revenue growth targets

Represent YLW at business, economic development and tourism functions and events

Human Resources

Oversee a multidisciplinary team of contractors and consultants to achieve strategic goals

Lead, direct, supervise, develop and mentor employees; manage performance and employee development, and make hiring, discipline and dismissal recommendations

Qualifications

Bachelor’s degree in business administration, commerce, marketing or related field (equivalent education and experience may be considered)

Minimum eight (8) years of directly related experience in airport commercial development, business development, economic development or related fields

Minimum five (5) years of supervisory or management experience, including leading multidisciplinary operational teams in a unionized or complex regulatory environment

Experience negotiating and managing leases, concessions, contracts and public‑private partnerships (P3)

Demonstrated experience and expertise in business development, strategic planning and implementation of commercial initiatives

Building Owners and Managers Institute (BOMI) licensed professional

Accredited Airport Executive (AAE) designation or Airport Management Professional Accreditation Program (AMPAP); or ability to obtain within three (3) years

Preferred Qualifications

Master’s degree in a related field

Previous experience working directly with or for an airline in network planning or scheduling

Knowledge of Canadian aviation regulatory frameworks and airport governance structures

Experience working with tourism boards,



economic development agencies or chambers of commerce

Knowledge

Airport commercial operations, land use planning and non‑aeronautical revenue streams

Aviation industry trends, airport governance and regulatory frameworks (e.g., Transport Canada, NAV CANADA, Canadian Aviation Regulations)

Municipal, provincial and federal legislation affecting airport business development and land use

Familiarity with Airport and City of Kelowna values supporting an ethical, equitable and inclusive workplace culture

Other Requirements

Must be eligible to work in Canada

Must obtain and maintain Transportation Security Clearance (TSC) from Transport Canada

Must be willing to work outside normal work schedule, including nights, weekends and holidays

Ability to travel regionally; occasional travel to domestic or international meetings and conferences

Skills & Abilities

Strong financial and analytical skills, including budgeting, forecasting and revenue modeling

Skilled in stakeholder engagement, balancing commercial priorities and public interest

Ability to develop and maintain positive working relationships with employees and stakeholders

Excellent written and verbal communication skills, including report preparation and executive‑level presentation

Advanced project management skills for leading cross‑functional teams and delivering on time and within budget

Solid leadership and performance management, with coaching and corrective action skills

Adaptability to changing priorities in a fast‑paced environment

Proficiency in Microsoft Office (Excel, PowerPoint, Word), CRM tools and business analytics platforms

High attention to detail and analytical decision‑making

Independent judgment in politically sensitive contexts

Market and cultural awareness for commercial offerings and air service growth

Integrity, ethical conduct and commitment to safety and compliance

Confidentiality and tactful communication with elected officials, staff, media and public

Pay Rate: $120,000 – $140,000

Location: Kelowna International Airport, Kelowna, BC

Application Instructions Please attach copies of your education/membership(s) as 'other documents'.

Documents Needed to Apply Required Documents

Resume

Optional Documents

Cover Letter

Driver’s Abstract

Other Document 1

Other Document 2 Other Document 3

Other Document 4

The City of Kelowna is committed to being an organization that values and reflects its community’s diverse population, and to fostering an equitable, inclusive and progressive work environment where everyone can be their authentic self and feels a sense of belonging.

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Apply on Kit Job: kitjob.ca/job/2g90se

📌 Senior Manager, Commercial and Business Development (YLW) (Kelowna)
🏢 City of Kelowna
📍 Kelowna