19 Apr
|
FreshBooks
|
Toronto
19 Apr
FreshBooks
Toronto
Apply on Kit Job: kitjob.ca/job/2g8zv1
Lead integration of marketing channels as Director of Growth. Drive user acquisition and conversion through innovative collaboration across Performance, PR, Web Strategy, and Demand Generation in a remote or hybrid setting.
In this senior leadership role, you will oversee a diverse high-scale organization focused on optimizing current channels while exploring current opportunities. Your expertise will guide the crafting of a comprehensive marketing strategy that harmonizes Paid, Earned, and Influenced media. Be prepared to manage a dynamic team and collaborate closely with Product and Marketing to ensure user engagement and conversions during critical early stages.
Key Responsibilities:
• Direct user growth through coordinated marketing channels • Allocate budgets and develop conversion-first marketing roadmaps • Develop modern Demand Generation strategies • Leverage media relations for growth and SEO authority • Optimize pathways for user activation and conversion
Requirements: • 12+ years in Growth or Marketing leadership • Proven experience with multi-disciplinary teams • Expertise in DTC or SaaS growth environments • Focus on micro-conversion strategies • Ability to pivot strategies in response to AI disruptions
Embrace this opportunity to shape user engagement and contribute significantly to growth metrics and strategic marketing goals. #J-18808-Ljbffr
Apply on Kit Job: kitjob.ca/job/2g8zv1
📌 Director of Growth Strategies (Toronto)
🏢 FreshBooks
📍 Toronto