Director of Global Lifecycle Marketing (Toronto)

Director of Global Lifecycle Marketing (Toronto)

19 Apr
|
Galent
|
Toronto

19 Apr

Galent

Toronto

Drive lifecycle marketing strategies across international markets as a Director. Lead personalized fan journeys through channels like email and SMS, ensuring engagement and retention.

This leadership role focuses on defining and executing lifecycle marketing across acquisition, onboarding, and reactivation stages. You will utilize data to inform targeting strategies and establish structured experimentation for continuous improvement. Overseeing a global team, you will manage operations while ensuring high-quality delivery across diverse markets and compliance with data regulations.

Key Responsibilities:



• Define lifecycle marketing strategies for global markets • Execute fan journeys using various engagement channels • Utilize data for segmentation and targeting frameworks • Oversee daily operations of a global team • Implement optimization practices for campaign performance

Requirements: • 8+ years in CRM or lifecycle marketing • Experience in fan-centric industries preferred • Solid knowledge of multi-channel engagement tools • Familiarity with international data privacy regulations • Experience managing distributed teams across time zones

Leverage your expertise to enhance personalized customer experiences and optimize lifecycle marketing initiatives across channels and regions. #J-18808-Ljbffr

📌 Director of Global Lifecycle Marketing (Toronto)
🏢 Galent
📍 Toronto

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