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Join our dynamic Affinity Marketing Team at Manulife, where we are dedicated to expanding our customer base and enhancing customer conversion rates. We offer innovative insurance solutions (Health & Dental, Life, Travel and Mortgage insurance in partnership with our Affinity partners, advisors, agents, and brokers) tailored to the unique needs of our clients We are seeking a seasoned Marketing Manager to spearhead our acquisition and conversion strategies, driving significant growth and engagement across our customer base. Position Responsibilities:

Lead the development and execution of high-impact marketing strategies focused on customer acquisition and conversion. Oversee a team of marketing professionals, providing strategic direction, mentorship, and performance management. Conduct in-depth market research and competitive analysis to identify opportunities for market penetration and growth. Collaborate with senior leadership to align marketing initiatives with overall business objectives and goals. Manage the marketing budget, ensuring efficient allocation of resources for maximum ROI. Develop and implement advanced analytics and reporting mechanisms to track campaign performance and inform decision-making. Forge strong partnerships with external vendors, agencies, and affiliates to enhance marketing efforts. Stay abreast of industry trends and emerging technologies to continuously innovate and improve marketing tactics. Lead cross-functional teams to ensure cohesive execution of marketing strategies. Represent the marketing team in executive meetings, providing insights and strategic recommendations. Develop long-term marketing plans to support business growth and brand positioning. Monitor key performance indicators (KPIs) and adjust strategies as needed to achieve targets. Champion a data-driven approach to decision-making and marketing optimization. Required Qualifications:

Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent preferred. 10+ years of experience in marketing, with a strong focus on acquisition and conversion in the insurance industry. Demonstrated success in leading and managing high-performing marketing teams. Advanced knowledge of digital marketing strategies and tools (e.g., SEO, SEM, social media, email marketing). Strong analytical skills and experience with advanced data analysis and reporting. Excellent leadership, communication,



and interpersonal skills. Ability to think strategically and translate business objectives into actionable marketing plans. Experience with print and direct mail marketing strategies. Preferred Qualifications:

Bilingualism (English and French) is an asset. If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec. When you join our team:

As part of our global team, we’ll support you in shaping the future you want to see. We’ll empower you to learn and grow the career you want. We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words. The role being advertised is an existing vacancy. マニュライフとジョン・ハンコックについて

マニュライフ・ファイナンシャル・コーポレーションは、「あなたの未来に、わかりやすさを」を提供する、国際的な大手金融サービスプロバイダーです。当社について詳しくは、 https://www.manulife.co.jp/をご覧ください。 マニュライフは機会均等を是とする雇用主です

マニュライフ/ジョン・ハンコックでは、多様性を受け入れます。私たちは、サービス提供先であるお客さまと同様に、多様な人材を引きつけ、育成し、定着させ、文化や個人の力を受け入れる包括的な職場環境を促進するよう努めています。当社は公正な採用、定着、昇進、報酬に努めています。当社のすべての慣行およびプログラムは、人種、祖先、出身地、肌の色、民族的出自、市民権、宗教または宗教的信念、信条、性別（妊娠および妊娠関連の状態を含む）、性的指向、遺伝的特徴、退役軍人としての地位、性自認、性に関する表明、年齢、婚姻状況、家族状況、障害、または適用法で保護されるその他の要因に対する一切の差別を行うことなく管理されます。雇用への平等なアクセスを提供するために、障壁を取り除くことが当社の優先事項です。人事担当者は、応募者が応募プロセス中に合理的配慮を要求する場合に協力します。配慮要求のプロセス中に共有されるすべての情報は、適用される法律およびマニュライフ/ジョン・ハンコックのポリシーに準拠した方法で保存および使用されます。申請プロセスにおいて合理的配慮を要求するには、 [email protected] までご連絡をお願いします。 Referenced Salary Location

Toronto, Ontario Working Arrangement

ハイブリッド勤務 Salary range is expected to be between

$92,900.00 CAD - $142,900.00 CAD Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location. Manulife offers eligible employees a wide array of customizable perks, including health, dental, mental health, vision, short- and long-term disability, life and AD&D; insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions. We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to the personal information collection statement.

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Apply on Kit Job: kitjob.ca/job/2g8z84

📌 Senior Marketing Manager, Groups and Mass Sponsors (Toronto)
🏢 Manulife Financial
📍 Toronto