Enhance market expansion as a Demand Generation Expert. Lead strategic initiatives focusing on account-based marketing to attract large energy users in the PJM area.
This role centers around designing and launching effective demand generation strategies. You'll work collaboratively with Sales to identify key accounts while developing sophisticated lead management programs. A deep understanding of the energy market will enable you to conduct market intelligence and optimize campaigns for maximum impact.
Key Responsibilities:
• Launch targeted multi-channel demand generation campaigns
• Collaborate with Sales on account identification
• Develop lead nurturing strategies to advance prospects
• Perform research into PJM energy user segments
• Monitor campaign performance and optimize results
Requirements:
• Bachelor’s degree in Marketing, Business or similar
• 5+ years in B2B Demand or Lead Generation
• Proven U.S. market campaign experience
• Hands-on with CRM and Marketing platforms
• Excellent communication and stakeholder management
Leverage your skills to drive demand generation efforts and expand market presence in the energy sector.
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Apply on Kit Job: kitjob.ca/job/2g8vtn
📌 B Demand Generation Expert (Toronto)
🏢 Randstad Digital
📍 Toronto
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