Join a forward-thinking team as a Marketing Automation Specialist with strong Salesforce Marketing Cloud expertise. Drive impactful marketing campaigns to connect prospective learners with relevant programs while working remotely.
This role focuses on designing multi-stage email journeys tailored for adult learners. With over 2 years of experience in Salesforce tools, you will translate strategies into effective automations using Journey Builder and Email Studio. Your efforts will ensure that potential students receive timely information and support in their decision-making processes.
Key Responsibilities:
• Design and create multi-stage email journeys • Build automations in Journey Builder and Email Studio • Monitor lead flow and maintain data hygiene • Execute A/B tests and analyze campaign performance • Ensure compliance with CASL and PIPEDA regulations
Requirements: • 2+ years experience in Salesforce Marketing Cloud • Solid writing skills for nurturing sequences • Familiarity with Canadian privacy legislation • HTML, CSS, and SQL proficiency • Curiosity about AI tools in marketing
Enhance the learner experience through innovative marketing automation strategies and impactful communication. #J-18808-Ljbffr
Apply on Kit Job: kitjob.ca/job/2g8vlv
📌 Marketing Automation Specialist - Higher Ed (Toronto)
🏢 Boreal Education
📍 Toronto
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